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  1. Parts of a UNIQUE function. UNIQUE(range, by_column, exactly_once) Part. Description. range. The data to filter by unique entries. by_column. Whether to filter the data by columns or by rows. By default, this is false.

  2. You can use unique viewers data to get a clearer picture of your audience size or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile or watch more than once, that counts as one unique viewer. Note: These metrics give a general sense of your audience and reach.

  3. Understand your unique viewers data. You can use unique viewers data to get a clearer picture of your audience size or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile or watch more than once, that counts as one unique viewer. Note: These metrics give a general ...

  4. You can use unique viewers data to get a clearer picture of your audience size, or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile, or watch more than once, that counts as one unique viewer. Note: These metrics give a general sense of your audience and reach.

  5. Unique product identifiers (UPIs) define the product that you're selling in the global marketplace. They uniquely distinguish products that you're selling and help match search queries with your products. Unique product identifiers are assigned to each product by the manufacturer, so if you sell the same product as another retailer, the UPIs ...

  6. Unique Reach: Definition. Unique Reach: Definition. Measures the total number of people who were shown an ad. These metrics go beyond basic cookie measurement to help you understand how many people saw your ad across different devices, formats, sites, apps, and networks. For example, if someone sees your ad on their mobile, their desktop, and ...

  7. Unique items in listReturns a list of items in the original order with duplicates removed. UNIQUE() is case-insensitive.

  8. This metric is populated automatically. Active users. (Also known as Users in reports) The number of unique users who engaged with your site or app in the specified date range. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website.

  9. Pageviews vs. Unique Pageviews A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview.

  10. Syntax. COUNTUNIQUEIFS(column, criteria_column1, criterion1, creteria_column2, criterion2) column: The data column from which the number of unique values will be counted. criteria_column1: The data column over which to evaluate `criterion1`. criterion1: The pattern or test to apply to `criteria_column1`, such that each cell that evaluates to ...

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