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- In this guide, we’ll break down ten essential things you must master before calling yourself a GA4 expert. We packed this guide with valuable insights, from understanding the new data model and calculated metrics to mastering custom metrics, dimensions, and the audience builder.
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3 days ago · If you’re just starting, be sure to check out our Google Analytics 4 tutorial for beginners. What GA4 metrics are you frequently using in your analysis? What are the key questions you are asking to be able to tell a story with your data?
4 days ago · Google Analytics metrics are numerical values that provide insights into your website’s performance. Key metrics like users, session duration, and bounce rate help evaluate traffic size, user engagement, and areas for improvement.
1 day ago · Tracking Affiliate Link Clicks. Next, head over to the DebugView in GA4: Locate the DebugView: You can access DebugView by navigating to Admin > DebugView. Click on Admin and Debug View tab. Click on Affiliate Links: With the Google Analytics Debugger activated, click on the affiliate links you want to track.
3 days ago · This is a guide on calculated metrics in Google Analytics 4. Learn what they are, how to set them up, some common examples, and their limitations.
5 days ago · When used thoughtfully, data can reveal actionable insights that drive performance and offer a competitive edge. But perhaps the most amazing thing about data is how applicable your analysis skills can be across fields and job roles. Take it from Tony Francis, a data analytics expert working in Google’s financial department.
3 days ago · Machine learning, a branch of artificial intelligence that involves using algorithms to spot data patterns. Probability and statistics, to better analyse and interpret data trends. Data management, or the practices around collecting, organising, and storing data. Statistical visualisation, or the ability to use charts and graphs to tell a story ...
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