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1. blog.bonbrand.com › will-sears-comeback-strategy-workWill Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com › will-sears-comeback-strategy-work

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   3 days ago · With Sears Home & Life, the objective is to free the brand from excess merchandise and focus on the tried-and-true products and services that Sears has always been known for: appliances, appliance repairs, mattresses, and home and garden tools.

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2. www.bloomberg.com › news › articlesHeat Wave Sears London and Paris as Greece Battles Wildfires

   www.bloomberg.com › news › articles

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   12 hours ago · Heat Wave Sears London and Paris as Greece Battles Wildfires. Firefighters extinguish a wildfire, in Kitsi, Greece, on June 19. Heat wave conditions are baking north European capitals, while ...

3. outsfl.com › books › queering-rehoboth-beach-beyond‘Queering Rehoboth Beach: Beyond the Boardwalk’ - An ...

   outsfl.com › books › queering-rehoboth-beach-beyond

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   20 hours ago · Sears was kind enough to make time to answer a few questions about the book. James, it’s been a few years since I’ve interviewed you. The last time was in 1997 about your book, “Lonely Hearts: An Oral History of Lesbian and Gay Southern Life.”

4. www.delawareonline.com › story › lifeRetired professor's curiosity snowballs into 'Queering ...

   www.delawareonline.com › story › life

   11 hours ago · When James T. Sears first began visiting Rehoboth Beach in 2016, he was struck by the gay-friendliness of the town: its pride flags dotting Baltimore Avenue, LGBTQ+ community center and its gay ...

5. www.yahoo.com › lifestyle › 6-vintage-homes-sears6 vintage homes from Sears, Roebuck and Co. - Yahoo

   www.yahoo.com › lifestyle › 6-vintage-homes-sears

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   1 day ago · The 0.64-acre lot, across from the Lancaster Country Club and eight minutes from downtown, includes a back deck, driveway with a basketball hoop, detached two-car garage, and backyard with mature ...

6. therealdeal.com › miami › 2024/06/25RK Centers Plans Live Local Act Project on Miami Sears Site

   therealdeal.com › miami › 2024/06/25

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   1 day ago · By. Lidia Dinkova. RK Centers plans a 1,050-unit Live Local Act complex on the site of a Sears in Miami, amid an outpouring of project proposals under the state’s affordable housing legislation ...

7. www.mansfieldnewsjournal.com › story › newsAvita cancer center in Ontario will open in Sears building ...

   www.mansfieldnewsjournal.com › story › news

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   2 days ago · Avita Health System had previously purchased the former Lazarus building at the mall in 2013 and began a three-phase project to convert the property into a full service hospital system that opened ...

8. People also ask

   What is Sears Home & Life?

   • With Sears Home & Life, the objective is to free the brand from excess merchandise and focus on the tried-and-true products and services that Sears has always been known for: appliances, appliance repairs, mattresses, and home and garden tools. Keep in mind that Sears still owns the house brands that made it famous: Kenmore, Craftsman, and DieHard.

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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   Is Sears a sexy brand?

   • For the majority of Americans, Sears department stores has played some role in our lives: it was where you bought Toughskins jeans, a new refrigerator, or a set of power tools. It was never a sexy brand but then, that wasn’t what it’s role was. It was an institution.

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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   Is Sears still a trusted brand?

   • Sears is also banking on the brand equity of its house brands, like Kenmore, which is still trusted by consumers. (Colin E. Braley/AP Images for Sears Home & Life) To become relevant will require moving mountains – the ones that separate Sears from a younger generation that has no idea what the brand stands for.

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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   Does Sears have connected home technology?

   • Connected home technology is showcased at the Overland Park store in Kansas. Sears is also banking on the brand equity of its house brands, like Kenmore, which is still trusted by consumers. (Colin E. Braley/AP Images for Sears Home & Life)

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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   Where are Sears Home & Life stores located?

   • The first Home & Life stores opened in Lafayette, Louisiana, Overland Park, Kansas, and Anchorage, Alaska, with none larger than 12,500 square feet. Connected home technology is showcased at the Overland Park store in Kansas. Sears is also banking on the brand equity of its house brands, like Kenmore, which is still trusted by consumers.

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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   Is Sears ahead of the curve?

   • While Sears is hardly ahead of the curve with any of these ideas, it’s a major step up from where the brand was just 12 months ago. Brand Development and Retail Consulting for Existing and New to Market Enterprises Around the World.

   Will Sears’ Comeback Strategy Work? - Bertrand on Brand

   blog.bonbrand.com/will-sears-comeback-strategy-work/

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