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3 days ago · For advertisers, Google operates two ad buying tools, known as “Google Ads” and “DV360”. For publishers, it operates a publisher ad server, known as “DoubleClick For Publishers” (DFP). In the centre of the ad tech stack, Google operates an ad exchange, known as “AdX”.
3 days ago · Pretty much everyone uses the same ad server: Google Ad Manager (GAM), which used to be known as DoubleClick for Publishers. GAM enjoys a totally-not-monopolistic 90 percent share of the publisher ad server market, according to the Department of Justice.
3 days ago · A key part of the DOJ’s case is that Google has a monopoly in the ad-serving market, which it has been able to maintain by making its ad server, referred to as DoubleClick for Publishers, the...
2 days ago · Google Ad Manager is the buy-and-sell side ad tech platform launched following Google's acquisition of DoubleClick and AdX in 2008 for $3 billion. It is currently used to connect Google's ...
2 days ago · Layser bolstered the DOJ’s claim that Google Ad Manager (formerly Doubleclick For Publishers or DFP) dominates the market thanks to its links to AdX. “DFP is a 25 to 30 year old piece of ...
3 days ago · Google has a publisher ad server called Google Ad Manager (formerly DoubleClick for Publishers, or DFP), which helps publishers sell ad space. It operates an ad exchange, AdX, that...
3 days ago · The DOJ wants the judge to rule that Google needs to separate its publisher adtech — the DoubleClick for Publishers ad server and its Google AdExchange — from its advertiser adtech, namely...
