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5 days ago · I first read advertising giant and guru David Ogilvy’s ‘Confessions’ in the 90s. Here are 12 lessons on copy from him: 1. The best ideas come as jokes. Make your thinking as funny as possible. 2. You are communicating to a moving parade, not a standing army. 3. When people read your copy, they are alone.
2 days ago · David Ogilvy, the so-called father of advertising, wrote in his 1963 book, Confessions of an Advertising Man, that “man is at his vilest when he erects a billboard”.
1 day ago · September 13, 2024. A new 11-part podcast series called The Story of Advertising (And My Part in its Downfall) has been launched by Stuart Fogarty, one of the Irish advertising industry’s leading lights over the last 40 years. The new series, which is available on audio platforms like Spotify, Acast, Buzzsprout will explore the history of ...
4 days ago · Whilst the golden days of yesteryear, when Lord Thomson famously said that owning a TV franchise was like ‘having a licence to print money’ might be gone, one cannot deny that huge sums are still spent. According to Nielsen, in 2013 the UK’s top five advertisers spent a whopping £825million-plus getting their message across.
7 hours ago · Published on September 13, 2024 01:00PM EDT. The power of truth, narrative, and perspective — and the danger of untold secrets — were top of mind for five-time Oscar-winning filmmaker Alfonso ...
8 hours ago · Three years later, he moved to London to work in the menswear store Austin Reed on Regent Street. To help meet the rent on his £3-a-week bedsit, he sewed outfits for the West End theatres.
5 days ago · An indifference towards new options may thus lead to a lack of trust in advertising in general. It is also possible that older people’s trust is impacted by their vulnerability to scams and financial fraud [1]. Both ‘suspicious advertising’ and ‘vulnerable groups’ are key drivers of distrust, as identified in Credos’ Drivers of ...
