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What is Google AdWords & how does it work?
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Oct 17, 2023 · Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner websites.
- What Is Google Ads?
- 10 Google Ads Benefits
- Why Use Google Ads?
Taken directly from our all-inclusive guide to Google Ads: But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
So you want to know the answer to “Why use Google Ads?” There are plenty of big benefits. Here are just a few.
If you were asking “Why to use Google Ads?” right now you should be asking “Why not?” The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless s...
- Reach a wide audience. One of the Google Ads benefits is the reach Google can provide to you as an advertiser. Google handles approximately 89 billion visits each month and it controls 92.34% of the total search engine market share.
- Target the right people. While Google offers massive reach, not all of its monthly visitors are part of your target audience. That’s where the targeting capabilities of Google Ads come in.
- Leverage user intent. As a third benefit of Google Ads can help you leverage user intent by allowing you to target people based on their search queries and behaviors at every stage of the buyer journey.
- Make it work within your budget. One of the benefits of using Google Ads for your online advertising is that it’s a platform that can work for businesses of all sizes and budgets.
Jul 11, 2022 · Factors that impact the cost of Google Ads. What Google Ads can do…and what it cannot. What is your profitability scenario? Startup costs. Is Google Ads worth it? The basic pros & cons. Before we get into the details, let’s go over some of the general pros and cons of Google Ads. Pros. Intent.
Mar 14, 2024 · Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they're searching for products and services like yours.
- Christina Perricone
Top 10 Reasons to use Google Ads (aka AdWords): 1. To Attract Customers. 90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re there too. Google Ads also offer valuable exposure through other targeting such as Display Ads and Video Ads.
Why use Google Ads? PPC in general offers many benefits to business, but Google Ads has extra advantages. Fast results: While SEO is essential for any business, it takes time for your content to rank.
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