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- He believed there was a need for a store where men could feel comfortable shopping for their partners, and women could browse lingerie in a more sophisticated and intimate environment. This realisation pushed him to develop a brand that would cater to these needs, leading to the birth of Victoria’s Secret.
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Roy Raymond just wanted to buy some lingerie for his wife without feeling like a creep. 20 years later the company he created Victoria's Secret is worth billions.
Nov 13, 2013 · In the mid-1970s, a Stanford MBA named Roy Raymond walked into a department store to buy his wife lingerie, only to find ugly floral-print nightgowns – made even uglier under harsh...
- Naomi Barr
Raymond opened the first Victoria's Secret store at the Stanford Shopping Center in Palo Alto, California. [8] Raymond was inspired to start Victoria's Secret after feeling embarrassed purchasing lingerie for his wife in a department store.
Nov 21, 2013 · In the mid-1970s, Raymond did walk into a department store to buy his wife lingerie, only to find ugly floral-print nightgowns and saleswomen who made him feel like a deviant just for being...
Jun 2, 2021 · That uncomfortable feeling and the guilt that other men likely felt inspired him to create a lingerie store where men would feel as comfortable shopping as women. In 1977, Raymond created a store he called Victoria's Secret by taking out an $80,000 bank loan and setting up shop in a Stanford mall.
- Hope Campbell
Jan 22, 2024 · Roy Raymond, together with his wife Gaye, founded Victoria’s Secret in 1977, marking a pivotal change in the lingerie industry. Their collaborative effort was instrumental in shaping the brand’s early identity.
Sep 30, 2014 · Wexner threw The Limited's operational know-how behind the business and cleaned up its broken-down finances. "Roy just didn't get that piece," admits his former wife, Gaye Raymond.
