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1. • Fight AIDS

     • Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency for the fight to end AIDS.
     www.red.org/how-red-works/

     How (RED) Works - Learn More

2. People also ask

   Why is Bono a red brand?

   • Bono launched (RED) in 2006 at the World Economic Forum with the purpose of engaging the private sector and its marketing prowess to raise funds for the fight against AIDS in Africa. The color red now represents the idea that brands, including Bono's, can be a force for good in the world. In this context, Bono is associated with the color red in branding.

   How U2's Bono And The Color Red Elevated Purpose In Business - Forbes

   www.forbes.com/sites/stanphelps/2017/02/09/how-u2s-bono-and-the-color-red-elevated-purpose-in-business/

   See all results for this question

   How did Bono contribute to AIDS & Trade Africa?

   • Bono co-founded DATA (Debt, AIDS, Trade, Africa) in 2002, a platform to raise public awareness of the issues in its name and influence government policy on Africa. In 2004, DATA helped to create ONE: The Campaign to Make Poverty History. ONE is dedicated to fighting extreme poverty and preventable disease. Bono's contributions to DATA and ONE have been instrumental in raising awareness and influencing policy on these issues in Africa.

   How U2's Bono And The Color Red Elevated Purpose In Business - Forbes

   www.forbes.com/sites/stanphelps/2017/02/09/how-u2s-bono-and-the-color-red-elevated-purpose-in-business/

   See all results for this question

   What did Bono do for Africa?

   • Bono, U2's lead singer, co-founded DATA (Debt, AIDS, Trade, Africa) in 2002 to raise public awareness of issues in Africa and influence government policy. In 2004, DATA helped create ONE: The Campaign to Make Poverty History.

   How U2's Bono And The Color Red Elevated Purpose In Business - Forbes

   www.forbes.com/sites/stanphelps/2017/02/09/how-u2s-bono-and-the-color-red-elevated-purpose-in-business/

   See all results for this question

3. www.forbes.com › sites › stanphelpsHow U2's Bono And The Color Red Elevated Purpose In Business

   www.forbes.com › sites › stanphelps

   • Cached

   Feb 9, 2017 · In 2006, Bono launched (RED) at the World Economic Forum. Its purpose was to engage the private sector and its marketing prowess in order to raise funds for the fight against AIDS in Africa.

4. www.red.org › reditorial › partnershipWhat is (PRODUCT)ᴿᴱᴰ?: The Meaning Behind The Color - (RED)

   www.red.org › reditorial › partnership

   • Cached

   Sep 9, 2024 · Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises.

5. en.wikipedia.org › wiki › Product_RedProduct Red - Wikipedia

   en.wikipedia.org › wiki › Product_Red

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   The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money.

   Launch Date	Product Type	Partner	Product Name
   September 12, 2023; 13 months ago ...	Smartwatch	Apple Inc.	Apple Watch Series 9
   October 7, 2022; 2 years ago ...	Mobile phone	Apple Inc.	iPhone 14 Plus
   September 16, 2022; 2 years ago ...	Mobile phone	Apple Inc.	IPhone 14
   September 16, 2022; 2 years ago ...	Smartwatch	Apple Inc.	Apple Watch Series 8

   See full list on en.wikipedia.org

6. Videos

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     Man who owns the colour RED | BOBBY SHRIVER

     13 Apr 2023

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     American Idealist-Sargent Shriver

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7. www.thelegacylab.com › interviews › red(RED) - The Legacy Lab

   www.thelegacylab.com › interviews › red

   • Cached

   Nov 23, 2023 · What is the origin story of the (RED) brand? (RED) was founded by Bono and Bobby Shriver in 2006 to solve a problem: There wasn’t enough private-sector money flowing into the Global Fund to Fight AIDS. The Global Fund has a public and private charter.

   • Author: Mike Yang

8. www.ft.com › content › 7730b754-bf50-11e5-846f-79b0eBono surveys a Red decade of ‘conscious consumerism’

   www.ft.com › content › 7730b754-bf50-11e5-846f-79b0e

   Jan 20, 2016 · An aim of Red, which he dreamt up with Bobby Shriver, a US lawyer and nephew of John F Kennedy, was to engage companies, and their customers and employees, in the fight against Aids,...

9. www.gapinc.com › a-decade-of-doing-the-(red)-thingA Decade of Doing the (Red) Thing - Gap Inc.

   www.gapinc.com › a-decade-of-doing-the-(red)-thing

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   Mar 13, 2015 · In 2006, Bono and Bobby Shriver — an activist, journalist and member of the Kennedy family — embarked on a mission to get people involved in the fight against AIDS in exciting new ways.