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- Apple had iTunes and its massive catalog of digital music for purchase, but the iPod generation was coming to an end. It needed an on-demand subscription service to keep up with the industry's pivot, and rather than build its own, it decided to buy one.
www.engadget.com/2019-05-28-apple-beats-five-years-later.html
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Apple did not forget about Dre. But was it worth it? A look at why Apple splurged on Beats.
- Streaming Music
- Iovine and Dre
- Making Wearable Tech Fashionable
- What Will Happen to Beats Headphones?
Then we discovered that Beats is about more than headphones. Back in January they launched Beats Music, a subscription-only $10-a month streaming music service (with, apparently, 111,000 subscribers currently). This service is likely to be the key reason why Apple was interested in the deal. Indeed, Apple described the music streaming service as “c...
Rumours that music industry icon Jimmy Iovine, along with Dre, would come as part of the deal have also proven correct, although the company doesn’t specify the roles of its new personal. Iovine is a music producing legend who founded Interscope Records before starting Beats with Dr. Dre in 2006. He has connections with the music industry that will...
When the rumour first broke there were suggestions that Apple’s interest in the fashionable headphones may have had something to do with its aspirations to the wearable technology market. We’ve heard reports that Apple is adding health sensors that will be able to monitoring the user’s heart rate and blood pressure to their EarPods. Apple is said t...
If you are a fan of the Beats headphones – and we have to admit to having seen them EVERYWHERE since the rumour of the sale first saw daylight – you may be concerned about the future of the brand. It seems that Beats Electronics will continue to operate under its own brand. Apple has confirmed the Beats products will continue to be sold “in many mo...
- Karen Haslam
May 28, 2014 · CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.
May 29, 2014 · According to Cue, Apple “loves” Beats for three reasons: talent, headphones and the Beats Music subscription service.
Cupertino will pay $3 billion for Beats Electronics and its Beats Music streaming-music service, making it Apple's largest acquisition to date. The purchase price is $2.6 billion, plus...
May 28, 2014 · Music has been responsible for the resurgence and subsequent market rise and dominance of Apple, not so much from a revenue point of view (although the sales from music are substantial), but...
May 28, 2019 · Beats Music wasn't entirely built from the ground up. The company bought streaming service MOG in 2012 and, before shuttering it two years later, transformed the pieces into its own subscription...
