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  1. Birth-chart readings are a popular first choice for the astrology curious, and delve far beyond what you might learn from a newspaper’s daily horoscope, using a map of the sky at the moment of a ...

    • Hilary George-Parkin
    • Why are horoscopes so popular today?1
    • Why are horoscopes so popular today?2
    • Why are horoscopes so popular today?3
    • Why are horoscopes so popular today?4
    • Why are horoscopes so popular today?5
  2. Aug 24, 2021 · Astrology is often thought of as limiting, but on the contrary, various individuals may be drawn to it because it can help them gain more clarity about themselves and articulate ideas that are difficult to put into words. This might explain why “people experiencing a lower self-awareness are more likely to endorse astrological beliefs ...

    • Carla Delgado
    • Star-Gazing: Where Did Astrology Come from?
    • Looking Within: Why Is Astrology Making A Twenty-First-Century Comeback?
    • Looking For Certitude: Does Astrology Predict What Is to Come?

    From celestial navigation to foretelling our destinies, we've long looked to the stars for guidance. Astrology itself dates back to the 2nd millennium BC – with Babylonian astrology being the first organised system – and until the 17th century, astrology was considered a scholarly tradition. Even Carl Jung, a psychiatrist and psychoanalyst whose mi...

    So, why are we turning in ever greater numbers to astrology? Take a look on Instagram and you'll find fewer ‘Mystic Megs' and more ordinary people from all walks of life, posting about their signs as naturally as they would about their breakfast. And astrologers are connecting with us through fresh and current mediums (pun intended) – the brilliant...

    Looking outside of the wellness trend, if one thing's for certain, it's that we are living in an age of great uncertainty. Zero-hour contracts, an impossible-to-climb-onto property ladder, climate change and of course the ever-present pandemic, all add to feelings of ambiguity and insecurity in our lives. As humans, we're hardwired to dislike and a...

    • Pan Macmillan
  3. Jan 16, 2021 · By the 1930s, sun signs had become so popular that the first 12-paragraph horoscope column was printed in a newspaper. “That would not have happened prior to this time,” said Campion. This ...

  4. Mar 1, 2022 · Astrology is the study of the positioning of the different celestial bodies—planets, the sun, the moon—and how their relationship to each other has an effect on personality and human behaviour. I use The American Ephemeris for the 21st Century, a book that contains thousands of data points— such as position and movement of those celestial ...

  5. Jan 16, 2018 · People tend to turn to astrology in times of stress. A small 1982 study by the psychologist Graham Tyson found that “people who consult astrologers” did so in response to stressors in their ...

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  7. Jan 13, 2024 · Astrology trends today hint at a broader cultural embrace, where popular astrology beliefs now resonate with a generation seeking deeper connections and understanding. The metaphysical has merged with the mainstream, offering guidance to those navigating the complexities of modern life.

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