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Sep 26, 2024 · Alibaba’s well-rooted eCommerce platform Taobao, and its flagship livestream app Diantao (formerly known as Taobao Live), lead in popularity among Chinese live commerce users, with a usage rate of 74%. Douyin follows in the second place, with a usage rate of 51%.
Apr 29, 2021 · Taobao Live has been positioned as an easy-to-use tool that can be used by anyone. All they need is a mobile phone and internet access to start using this platform. The platform has so far...
- How Does Live Commerce Create Value?
- A Rapidly Growing Channel
- Starting Out in Live Commerce
- What’s Next For Live Commerce?
Live commerce can help brands, retailers, and marketplaces primarily in two areas: Accelerating conversion. Live commerce is entertaining and immersive, keeping viewers watching longer. It also telescopes customer decision journeysfrom awareness to purchase. Time-limited tactics such as one-off coupons can be used to generate a sense of urgency. Co...
Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent.3McKinsey analysis based on numbers from iResearch. Penetration is defined as gross merchandise value (GMV) of livestreaming divided by total e-commerce GMV. The value of China’s live-commer...
While live commerce is still an emerging channel with many unknowns, some best practices are emerging, and lessons from e-commerce are proving to be applicable. Brands will need a thoughtful approach to learning how to use the medium—it can be expensive to do live commerce during Singles’ Day, for example, so best to try low-risk options first—and ...
Our observations suggest we can expect to see the following developments in the next few years: Micro- and nano-influencers. Big-name influencers and celebrities with millions of followers are expensive to hire and don’t always make the best hosts. Using influencers with a few thousand dedicated followers can generate a more intimate and trusted co...
Jun 8, 2022 · There are now over 50,000 rural live streamers registered on Taobao Live, which to date has hosted over 1.2 million Livestream sessions related to agricultural products. This initiative follows Pinduoduo’s own farmers’ live streaming & support program.
May 11, 2021 · Taobao has identified six categories of live streamer personas: Taobao Live streamers: Such as Austin Li and Viya; Entered Taobao Live early and have developed massive followings and lots of experience; Influencers: Such as Cherie and Zhang Mofan; Came to Taobao Live with credibility and a large audience; Celebrities: Such as Liu Tao and Ji Jie
Jun 27, 2022 · If you’re doing business in China, then you need to be aware of Taobao Live – a live streaming feature on the Taobao platform. Offering unique opportunities for branded content and product promotion, Taobao Live is growing in popularity and can help you increase your sales in China.
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Jun 17, 2022 · Taobao Livestreaming is an integrated Livestreaming platform exclusively on the Taobao App currently operating in China. It is a platform for customers and brands to collaborate. Consumers can shop through a livestream conducted by a key opinion leader (KOL).
