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  1. www.furanotourism.com › en › spotFurano Bellybutton Festival "Hokkai Heso Matsuri": July 28 & 29

    Furano Bellybutton Festival "Hokkai Heso Matsuri": July 28 & 29. The rather curious tradition of the Hokkaido Bellybutton Dance (Heso Odori) began in 1969. It was decided that a town festival was needed, in order to unify and energize Furano's people, who are spread over a large area.

    • Dining & Shopping

      The Furano Tourism Association Official Website introduces...

    • FAQ

      Every year on July 28th and 29th this festival is held in...

  2. ohmatsuri.com › en › articlesHokkai Heso Matsuri | Japanese Traditional Festival Calendar

    Heso Shrine—the mental backbone of the festival. Properly known as Hokushin Shrine, it is regarded at the belly button shrine, because it is located in the middle of Hokkaido. The " Hahako-do " standing right next to the shrine keeps and protects umbilical cords from children across the country.

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    • Where is the belly button Festival in Hokkaido?2
    • Where is the belly button Festival in Hokkaido?3
    • Where is the belly button Festival in Hokkaido?4
    • Where is the belly button Festival in Hokkaido?5

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  4. www.tripadvisor.com › Attraction_Review-g674811-dHokkai Heso Matsuri - All You Need to Know BEFORE You Go (2024)

    This festival held on July 28th and 29th each year in Furano, the town in central of Hokkaido. That's why it's named "belly button festival" or "heso matsuri". The event places near by Furano JR train station and starts in the evening with long dancing parade around 1-2 hour period.

    • (20)
    • Attraction
    • Furano, Hokkaido

  5. anydayguide.com › festival › 731-heso-matsuriFurano Belly Button Festival (Heso Matsuri) - AnydayGuide

    Jul 28, 2024 · Annual belly button festivals (Heso Matsuri) have been held in Japan, particularly on the island of Hokkaido, since the 1960s. The most famous one is held in the city of Furano, known for its lavender fields, on July 28 and 29 every year.

    • Furano
    • July 27, 2024
    • July 28, 2024

  6. www.visit-hokkaido.jp › en › eventHokkai Heso Matsuri - HOKKAIDO LOVE!

    Celebrate Belly Buttons in Furano. Held from Jul. 28 to 29. Located right in the center of Hokkaido, Furano has come to be known affectionately as the “Bellybutton of Hokkaido”.

  7. www.furano.ne.jp › hesomatsuri › enStory of the Bellybutton - Furano

    Especially thanks to the devotion of the "bellybutton trio" at the beginning, the Heso Matsuri has become famous all over Japan as the main Hokkaido summer festival, where 4000 dancers and 70,000 tourists gather over two days.

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  9. www.furanotourism.com › en › spotFurano Heso Matsuri (Navel Festival)｜Furano Tourism ...

    Jul 24, 2024 · As Furano is the geographical center of Hokkaido, and the navel is the center of the body, voile! Genius was born in the shape of a Navel Festival. It's fun. It's lighthearted. It's definitely kooky. And the best part of the whole thing is that YOU TOO can be in the festival!

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