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Apr 5, 2022 · Call-to-action (CTA) buttons are buttons on a website that include a command or invitation for users to guide them toward taking a desired action on your website. CTAs are typically used on landing pages to encourage users to convert. While a CTA can be written as text, the more common way of designing the call-to-action is as a button.
A general guideline is to place your button “above the fold.” That’s an old newspaper term for placing the most important information on the front page of a paper above the fold, where readers look first. You can apply the same idea to your webpage by positioning your button in the area that visitors first see without having to scroll down.
Apr 17, 2018 · A CTA surrounded by white space is more visible than one sandwiched between text and graphical elements. You want your button separate enough from these other elements that it commands attention from visitors.
Common placement options include above the fold (the part of the page visible without scrolling), at the end of a compelling headline or value proposition, or after presenting the key...
Sep 19, 2024 · Location matters a lot for CTA buttons. You must place your button where users look naturally. The center of the page or end of a persuasive paragraph works well. You can also place it above the fold for immediate visibility. Also, never hide your CTA in obscure spots. Make sure that users don’t have to search for it.
Putting your CTA button above the fold (immediately visible without scrolling down the web page) is generally considered the best practice. Placement also affects how appealing and persuasive your CTA button is.
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Dec 20, 2022 · Learn to design a CTA button with affordance, accessibility, aesthetics, and visual hierarchy in mind to improve CTR.
