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Youku Tudou Inc. (formerly Youku Inc.), doing business as Youku [5] (Chinese: 优酷; lit. 'excellent (and) cool'), [6] is a video hosting service based in Beijing, China. It operates as a subsidiary of Alibaba Group Holding Limited. Youku has its headquarters in the Sinosteel Plaza in Haidian District, Beijing. [citation needed]
- Youku and China’s Online Video Landscape
- Registering and Creating A Brand Channel on Youku
- How to Promote Your Brand on Youku?
- Partner with Us to Reach Millions of Chinese Consumers on Youku!
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In a country where international social media are blocked, Youku is very appreciated by users. Chinese people are really addicted to online video and streaming service platforms. They love to watch and share videoson their favorite social media. It’s one of the most frequent online activities of Chinese users. According to Statista during the sprin...
To establish a presence on Youku, foreign brands need to register and create an official brand channel. This process involves providing necessary documentation and verifying the brand’s identity. Youku offers user-friendly registration procedures, and brands should ensure that all information provided is accurate and complete. Creating a compelling...
Identifying Target Audience and Market Segments
To achieve success on Youku and effectively enter the Chinese apps market, foreign brands must identify their target audience and relevant market segments. China’s vast population is diverse, with varying demographics, interests, and preferences. Conducting in-depth market research and analysis can help businesses understand their potential consumers, their behaviors, and what content appeals to them the most. By segmenting the market based on factors such as age, location, interests, and soc...
Market Research and Localization
Before entering the Chinese market on Youku, foreign brands must conduct comprehensive market research to gain insights into the competitive landscape and the demand for their products or services. This research should include an analysis of key competitors, their content strategies, and their performance on Youku. Understanding the preferences and behaviors of the target audience is crucial in identifying content gaps and opportunities. Through in-depth research, brands can identify unique s...
Adapting Content for the Chinese Audience
Localization is a key factor for success on Youku and in the Chinese market. Foreign brands should adapt their content to resonate with the Chinese audience’s cultural norms, values, and preferences. This includes translating content into Chinese, but it goes beyond just language. Content should be culturally relevant, avoiding any sensitive or controversial topics. Additionally, incorporating elements of Chinese culture and traditions can further engage the audience. Adapting content to alig...
Youku, as China’s leading video-sharing platform, holds immense significance for foreign brands looking to establish a successful presence in the Chinese market. With a massive and engaged user base, Youku offers a unique opportunity to reach a diverse audience and connect with millions of potential customers. Leveraging Youku’s extensive resources...
Youku is a prominent video-sharing platform in China, often referred to as “China’s YouTube”. Learn how to register, create a brand channel, distribute content, and promote your brand on Youku with this comprehensive guide.
Jul 2, 2019 · To many, Youku, the company’s flagship site, is often dubbed the YouTube of China because of its close resemblance to the Google-owned streaming site in its early years and its strong focus on...
- Josh Ye
Youku Tudou Inc., doing business as Youku, is a video hosting service based in Beijing, China. It operates as a subsidiary of Alibaba Group Holding Limited.
Youku Tudou Inc. (formerly Youku Inc.), doing business as Youku (Chinese: 优酷; lit. 'excellent (and) cool'), is a video hosting service based in Beijing, China. It operates as a subsidiary of Alibaba Group Holding Limited. Youku has its headquarters in the Sinosteel Plaza in Haidian District, Beijing.
Youku Information Technology (Beijing) Co., Ltd. is an online video platform under the Alibaba Culture and Entertainment Group. It now supports three major terminals: PC, TV, and mobile.
Feb 14, 2010 · The man behind the Chinese equivalent of YouTube. By David Pierson. Feb. 14, 2010 12 AM PT. The gig: Koo, 43, founder and chief executive of Youku.com, the leading video website in China. He’s...
