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1997
- Nearly 50 year later, the Sterling Truck brand was revived in 1997 when Daimler- Benz bought the Ford Heavy Duty Truck Division. In 1997, after Daimler-Benz purchased the assets of Ford Motor Company’s Heavy Truck Division, the Sterling brand name was resurrected and re-launched the following year.
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Apr 1, 2012 · Nearly 50 year later, the Sterling Truck brand was revived in 1997 when Daimler- Benz bought the Ford Heavy Duty Truck Division. In 1997, after Daimler-Benz purchased the assets of Ford Motor Company’s Heavy Truck Division, the Sterling brand name was resurrected and re-launched the following year.
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Sternberg changed the company name to Sterling at the onset of World War I. Sterling built many different heavy-duty trucks for commercial, construction and military customers in the ensuing years. The company was bought by White Motor Company on June 1, 1951.
Feb 22, 2022 · Although takeover in the early 1950s resulted in it being retired to the Old Timers’ Hall of Fame, the make carried sufficient weight for a short-lived revival starting during the second half of the 1990s. In the beginning, the trucks were badged Sternberg.
Oct 18, 2021 · Sterling trucks was one of the venerable old truck companies, going back to 1906 when it was founded in Milwaukee, WI. It was bought by White in 1951, and the brand was retired in 1954. The name was revived in 1998 by Daimler, to slot in between their Freightliner and Western Star brands, initially a line of rebadged the Ford Louisville/Aeromax ...
- Paul Niedermeyer
Jul 29, 2024 · On March 3, 2009, the last truck came off the assembly line, bringing the brand’s second era to a close. The company grew from a tiny producer of specialty vehicles to a significant participant in the commercial vehicle industry.
Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner. Taking its nameplate from a long-defunct truck manufacturer, Sterling was slotted between Freightliner and Western Star within the Daimler product range.
Oct 4, 2024 · The Autocar and Sterling truck brands came with the White acquisition in 1981, when the company upgraded some of its U.S. trucks. While it continued to sell and brand some vehicles as White...
