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In 1989, adidas becomes a stock corporation and Adi Dassler's daughters sell their shares in 1990. After Adi Dassler’s daughters exit the company, the change in leadership and questionable strategic decisions cause a record loss in 1992 and bring the company close to bankruptcy.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Aug 3, 2021 · In 2005, adidas made the decision to divest the Salomon part of its portfolio, and (excluding the golf label Taylor Made) sold those brands to Amer Sports. A year later, adidas acquired Reebok, bringing together two of the most historic sports brands in the industry. In June 2006 the company was renamed adidas Group.
Aug 7, 2024 · Adidas initially started in 1924 with the name Gebrüder Dassler Schuhfabrik, which translates to Dassler Brothers Shoe Factory in English. It wasn't until 1949 when Adi Dassler established the official adidas title by merging the first part of his first and surname — Adi and Das.
1950s. Once the 3-Stripes became official in 1949, the ‘50s became a boom of technology, with innovations to equipment for world-class athletes. adidas’ first decade delivered the Samba, which soccer players still use today for agility and speed on the indoor soccer field and style in the streets.
Jan 14, 2019 · Although still a strong, well-known brand today, Adidas' share of the world sports shoe market dropped over the years, and what began as a German family business is now a corporation (Adidas-Salomon AG) combined with the French global concern Salomon.
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Aug 6, 2024 · The turning point for the brand came during the 1936 Berlin Olympics when American track-and-field star Jesse Owens donned shoes reportedly gifted by Adi Dassler, garnering international attention and setting the stage for Adidas’s global recognition.
