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Global Football Business Management. Football clubs are experiencing significant growth across multiple areas, including club commercial management (such as ticketing, VIP, and football tourism), operational management, digital transformation management, sponsorship, and internationalisation.
1 What is the global football business? Football, like many other businesses, is often described as having a global reach or being global – but what do we mean when we say this? How does this relate to ideas of globalisation more generally?
Oct 9, 2014 · You will examine the commercial and global expansion of the game and how different dimensions of power are used in football and other businesses. If you have enjoyed this course and are interested in studying further with us find out more about this and other programmes within the OU.
1.1 Football globalisation and history. Given the development of football into a global business, how did this start and how did football spread across the globe?
Football management requires professionals with a comprehensive global understanding of all the elements related to decision-making in the sporting arena and within the structure of a football club.
The organisation responsible for global football is Fédération Internationale de Football Association (FIFA), that has overseen the global reach of the game spread further and resulting in the current World Cup being viewed by 3.7 billion people.
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This historical approach to the global development of football is used as a backbone to understand the challenges ahead. The chapter concludes by forecasting future dynamics of global football, featuring the challenges and dilemmas that are now rooted in the industry.