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- Companies will design friendly mobile apps with schedules, real-time updates, and maps accessible for both online and in-person attendees Hybrid production teams will use exciting platforms that provide easy networking post-event Event organizers will focus on experience-first events with the addition of surprise music, games, and entertainment
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Dec 5, 2022 · In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come.
Jan 30, 2023 · Here are 65 of the latest and hottest trends for corporate, virtual, and hybrid events to supercharge your strategy! In 2023, the events industry is poised for an exciting year of growth and innovation as event planning continues to rise and new trends emerge.
- Industry-Wide Event Trends 2023
- Virtual Event Trends 2023
- Hybrid Event Trends 2023
- Future Trends in Event Planning
1) Events are more than lead-generating engines. In 2023, they’ll span the entire buyer’s journey
For years, marketing teams used events as simple lead-generation machines. Event attendees went in, and MQLs came out. But here’s the thing. Events can (and should) do so much more. That’s where event-led growthcomes in. We’ve shown how the events can contribute across the entire user journey. 1. Discover: Building brand awareness and affinity among the problem or brand unaware by creating valuable and memorable experiences 2. Engage: Engaging buyers and warm prospects to realize the value yo...
2) Return-on-emotion will become a standard metric
Until now, event marketers focused on driving business outcomes. But in 2023, the event industry will get a lot more emotional. Emotional marketing is all about creating an emotional connection with your audience. It’s about speaking to their needs, desires, and goals. According to Omar Jenblat’s (founder of digital agency BusySeed) deep diveinto virtual event marketing trends, “Consumers who are emotionally connected to a brand are worth two times more to a business than the average.” Consum...
3) One-off events are gone. Say hello to a year-long event calendar
Remember when corporate event trends led companies to run one or two mega-events per year? They poured money into one big splash and hoped that it would create opportunities. That’s the old way. Future trends in event planning suggest that the old strategy isn’t fit for purpose in 2023. Event pros are already designing year-long event calendars. Instead of cramming everything into one mega-event, they’re using smaller, more targeted events to guide buyers down the funnel toward conversion. St...
9) Match event types to audiences — or risk boring your attendees
Three-quarters of event planners say aligning the right event, audience, and time can drive business growth. But aligning all three things is easier said than done. According to Forrester’s report on virtual events trends, here’s how marketers are using trade shows, webinars, and networking events:
10) Event tech will unlock immersive virtual networking
Humans are social animals. It’s baked into our DNA. In the past, virtual events have done a bad job of connecting people with people. Networking was clunky. Breakout roomswere full of awkward silences. But virtual events trends in 2023 point to change. Improved virtual event platformshave made networking effortless and enjoyable again. For example, Airmeet offers fluid spaces, virtual lounges, and session chats to bring people together.
11) Attendees will expect more from virtual events
Another significant event trend is rising attendee expectations. Just one-thirdsay virtual events are engaging. Fewer say virtual events feel unique. They want more value, more intimacy, and more engagement. And they want it all without sacrificing the quality of the event experience. In the past, features like on-demand content, easy networking, and online commerce were all “nice to haves.” But coming into 2023, they’re firmly in the “need to have” category. Today’s attendees might tolerate...
18) Hybrid events will gain market share
We’ve talked about the future of virtual events, but what about hybrid events? Three-quartersof event planners say there will be more hybrid events in the future. This is because they offer the best of both worlds––the flexibility and reach of a virtual event with the personal connection of an in-person event.
19) Data will replace guesswork
As hybrid eventsplatforms mature, expect a torrent of new attendee data. As well as improving event experiences, that data will also bolster performance measurement and reporting.
20) Technology will drive greater accessibility
Hybrid events will become more accessible than ever in 2023. Event planners will be able to leverage robust virtual event platforms to deploy automatic captioning and translation services. These services will make events accessible to audiences around the world. Additionally, virtual reality technology will also be used to create more accessible events, allowing people with disabilities and impairments to participate in the event experience fully.
The event space never stands still for long. Looking back at 2022 event trends predictions, so much changed through the year. Just as before, the in-person, hybrid, and virtual events trends we predicted now will evolve through 2023. When you’re planning your strategy for the next six or 12 months, remember to stay receptive and agile. Keep your ea...
The virtual and hybrid event solutions that will be common in 2023 are already gaining traction. We see many organizations announcing events with a virtual or hybrid element and expect this to accelerate in the coming years.
Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving.
We look at the top five event trends for marketers to look out for in 2023 – and how they can boost your marketing strategy. 1. Events are experiencing a digital transformation While in-person events are thriving post-pandemic, the sudden pivot to hosting events online during the pandemic greatly accelerated the digitisation of events.
Dec 29, 2022 · All in one event solutions that provide registration, check in, access control, event program, matchmaking, communication tools, lead capture and analytics will lead the way for event organizers to provide an end to end experience and make a difference.
