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What can Google Trends do for your business in 2022?
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Dec 21, 2021 · Read on to find out what’s trending and how searcher behavior is shifting. From finding the best keywords for SEO to securing your place in consumers’ online comparative shopping efforts, GPO can help your brand capitalize on search trends with high-performing content.
- Monitor Search Trends
- Find New Keywords
- Research Your Niche
- See The Latest Popular Google Keyword Trends
- Compare Keywords
- Improve SEO For Video and Ecommerce
- Target Local Audiences
- Analyze Your Competitors
- Plan Your Yearly Calendar
Thanks to monitoring trends, you will be aware of the Google search popularity of a topic at any given time. You can schedule postsbased on their correlation with a higher Google search frequency during certain periods or due to certain observable triggers. To begin your research, go to the tooland search for any given term. For instance, if you wa...
The best way to get new content ideas is to start your search with a seed keyword, select the time range and country, and scroll down to see the last two blocks. In the “Related queries” block to the right, you will get suggestions that are related to your seed term. Filter the keywords to get the top results and you will see the most searched quer...
Before deciding upon a niche for your website, make sure it is something that people are still hungry to learn more about, and where you feel you can add some unique value that will resolve a problem or alleviate a pain point. Trends come and go, so you want to research and validate if your idea has potential for longevity. Google Trends is an exce...
In contrast to making a long-term commitment to a volatile niche, sometimes writing one-off pieces of content about topics that are surging in popularity can bring benefits to your blog or website. As long as the topic makes sense and fits in with the broader niche of what your site is about, then writing a time-sensitive article about a hot topic ...
Use the Google Trends’ comparison option to see which relative keywords have the most searches and how they fluctuate over time. As we stated earlier, there are terms that experience huge spikes in popularity for short periods of time and then sink down to very few searches per month. On the other hand, there are terms that never see spikes, but re...
If your business relies on video marketingor eCommerce (or both), Google Trends is a good resource to understand how trends vary. When you search for a term, change the channel from “Web Search” to “YouTube Search” or “Google Shopping.” The results you will get will only include one of these two platforms and not the general Google search engine. T...
Another useful aspect of Google Trends is the fact that you can use it to learn about your audience on a deeper level. When you search for a query, you will see the regions and cities where your content or products have the highest Google search frequency. You can use this data to optimize your website for local SEO and target these specific region...
Sometimes people search for a specific brand they trust when they look for a product. The same happens if they enjoy a specific blogger’s content or vlogger’s videos. Through Google Trends, you can see in “Related queries” if any brands show up in people’s searches. If I search for “coffee,” I get “Starbucks” as one of the top queries that are rela...
If your niche involves writing about hot topics that come and go for short periods of time, proper editorial planningis what you need. With these kinds of topics, timing is crucial. Your content, sales, or seasonal offers need to go live around the same time that Google search trends for them are hitting their peak. By learning how to use Google Tr...
See how Google Trends is being used across the world, by newsrooms, charities, and more
May 4, 2022 · Google Trends is a tool that can tell you how searches for a specific keyword on Google has been trending over time, for whatever date range you are most interested.
- George Deeb
Feb 21, 2022 · Here’s what Google Trends can do for you and your business in 2022: 1. Monitor search trends. Thanks to monitoring trends, you will be aware of the popularity of a topic at any given...
Feb 6, 2024 · Leveraging Google Trends for market research involves a series of actionable steps designed to provide insights into consumer behavior, industry trends, and competitive landscapes. Here’s a breakdown of how to use Google Trends to inform your market research efforts effectively.
Mar 4, 2024 · Google Trends can give you powerful insights for your business—whether you’re researching keywords, eyeing your competitors, or even coming up with a local SEO strategy. But go one step further and use Semrush tools to gain an even deeper understanding of your market landscape.
