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Dec 17, 2018 · “Although we appreciate it’s not a ‘farm’ brand per se, J. James & Family is similar to ‘fake farm’ branding as it leads the consumer to believe it is a British product when in fact it covers both British and imported under the same packaging with no obvious differentiation,” said NPA CEO Zoe Davies.
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“Although we appreciate it’s not a ‘farm’ brand per se, J. James & Family in our opinion is similar to fake farm branding in that it leads the consumer to believe it is British product when in fact it covers both British and imported under the same packaging with no obvious differentiation, which is confusing,” said NPA CEO Dr Zoe Davies. “Furtherm...
The NPA was referencing the case of Tesco, which came under fire earlier this year after launching productsfeaturing the names of farms that don’t exist. Tesco defended its new ranges and has continued to roll-out similar fictitious names such as Eastman’s Deli and Molly’s confectionery. Both Aldi and Lidl also use “fake farms”. Dr Davies said to i...
“We’re disappointed that Sainsbury’s, which is usually very supportive, isn’t being clear. You have to look carefully to see some of the bacon, gammon, and ham products are imported.” Sainsbury’s said the product range is named after the supermarket’s founder and there is no mention of a farm anywhere in the branding. A Sainsbury’s spokesperson sai...
Dec 18, 2018 · The National Pig Association (NPA) says the supermarket's "J. James & Family" packaging "leads the consumer to believe it is a British product" when it also covers imported goods. 2. The NPA...
- Helen Knapman
- 43 sec
J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales in September 2022.
About us. We make good food joyful, accessible and affordable for everyone, every day. Offering delicious, great quality food at competitive prices has been at the heart of what we do since our first store opened in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.
Feb 23, 2024 · 23 February 2024. The retailer is the largest supermarket to launch a ‘Best of British’ section on its groceries website. With over 450 products to choose from, it’s now even easier for customers to support British suppliers.
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