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- Peter Williams, cofounder of Jack Wills, is relaunching Aubin as a men's wear brand with Next.
wwd.com/feature/next-relauches-aubin-mens-label-with-jack-wills-co-founder-peter-williams-1234899439/Next Backs Jack Wills’ Cofounder in Relaunch of Aubin ... - WWD
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Peter Williams, founder of Jack Wills and Aubin and Wills brands, has announced he is relaunching menswear brand, Aubin this autumn with the backing of Next following a nine-year hiatus. Aubin will return with a new hybrid business model designed to “future proof retail in a post-covid world”.
Aug 16, 2021 · The brand’s relaunch as a menswear label comes after a 9-year hiatus. Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012. The partnership with Next reflects changes in the market accelerated by the pandemic.
Aug 16, 2021 · Six months after taking a stake in the retailer Reiss, Next is teaming with Jack Wills’ cofounder to relaunch the men’s wear label Aubin.
- Samantha Conti
Aug 17, 2021 · Earlier this week it was announced that Jack Wills founder Peter Williams is to relaunch menswear brand Aubin next month. The brand was originally launched as Aubin & Wills in 2008.
Aug 16, 2021 · Jack Wills founder Peter Williams is returning to fashion with a revival of the "Aubin" brand in partnership with Next. Next month Williams will launch the brand, formerly known as Albin & Wills, on Next's "Total Platform" with the high street giant taking a 33% stake in the venture.
Aug 16, 2021 · Greg Roberts, formerly of Superdry and Jack Wills, will serve as chief executive officer, and Rachel Silvester, an alumna of Jack Wills and Aubin & Wills, has been named creative director.
Aug 16, 2021 · Peter Williams, founder of the iconic Jack Wills and Aubin & Wills brands, relaunches iconic Aubin brand and unveils the details of a pioneering new hybrid business model for a post-covid world.