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- In 1956, Thomas J. Watson Jr. — who had taken over IBM from his father, coined the phrase “good design is good business” and created IBM’s first Design Program — hired noted graphic designer Paul Rand to create a logo that would herald a new era of IBM while also communicating continuity.
www.ibm.com/history/logo
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As IBM’s image has spread, its logo has become ingrained in popular culture and grown to symbolize the frontier of scientific discovery. The simple, iconic 8-bar logo has even made it to the moon, serving as a symbol of IBM’s far-reaching ambition to advance humanity through technology.
In 1924, IBM updated its name to “International Business Machines”, and created a new logo to accompany the rebranding. The updated emblem was very different to its predecessor. The monogram was replaced with a circular design, similar to that of a globe , created using the IBM name.
Oct 30, 2023 · In 1888, when IBM was launched as the Computing-Tabulating-Recording Company (C-T-R), its original logo was far from the minimalist, all-caps IBM logo of today. The first C-T-R logo featured the company name spelt out in cursive script.
Aug 29, 2023 · The IBM logo has evolved, embracing change while maintaining its core identity. Starting as a globe, it transformed into the solid letters we know, eventually acquiring the distinctive stripes that herald its brand story—a tale of adaptability and endurance.
- Meet IBM
- The Early Days of IBM
- IBM Becomes “IBM”
- The 1920s-1930s: IBM Is Integrated Into Schools and Government Agencies
- The 1950s: IBM Builds Out Its Business Computing Business
- The First IBM Personal Computer Is Released
- Lenovo Acquires IBM’s Computing Division
- Roadblocks Along The Way
- The Meaning of IBM’s Logo and IBM’s Logo History
- 2018 – Today: An Additional Version of The IBM Logo
Founded in 1911 by Charles Ranlett Flint, IBM stands for International Business Machines. When Flint founded IBM, he founded it as a one-person firm in Endicott Village, New York. While IBM didn’t formally become “IBM” until 1924, what Flint founded the company on is what the company stands for today. IBM is USA based with its headquarters in Armon...
Charles Ranlett Flint founded IBM in 1911 however, the brand’s first name was “Computing-Tabulating-Recording Company. Flint founded this brand by merging three brands together – Computing Scale Company, Tabulating Machine Company, and Time Recording Company.
After Thomas Watson took over the brand, he updated the name to “International Business Machines.” During the early days of IBM, the company was focused on business and marketing strategies and developing products around what the brand’s customers needed.
In 1928, IBM developed a public address system which was quickly adopted by schools. This morning announcement system became a staple across schools. That same year IBM also developed the first calculator that could subtract. A few years later in 1935, IBM’s punch card machines were integrated into the Social Security Administration’s work. The hop...
After various new products and developments, IBM expanded its business computing business in 1952. One of the key products during this era was IBM’s mainframe computers with a vacuum tube design. This design was how all computers were developed until the microchip was later invented. Other developments during this period included IBM’s invention of...
As IBM focused on developing new products and building market dominance, IBM released the first personal computer in 1981. Unlike past computers, this “PC” was marketed directly to consumers. The 1990s: IBM pivots its business focus Even with the release of the personal computer, IBM struggled to maintain market control. In response to this, IBM de...
In 2005, Lenovo took ownership of IBM’s computing operations, allowing IBM to focus on the company’s other services and offerings. This move worked for the brand because even today, IBM’s business services are responsible for most of the brand’s profits.
For a company that has been around for decades, it’s only natural that IBM also experienced some challenges along the way. Even though IBM was the first PC developer and pioneered this technology, the brand struggled to maintain its status as a market leader in the 80s and 90s. This was because of a couple of reasons, the biggest reason being that ...
Even though IBM is a digital brand, IBM’s first logo was created by hand, rather than a system. The credit behind the original logo goes to Paul Rand and while Paul’s original logo has been updated through the years, it has always retained a sense of professionalism, power, and brand loyalty. Below we take a deeper dive into IBM’s logo evolution th...
To accompany the striped, blue logo, IBM released a second logo to be used in conjunction. This version relies on solely gray and white, with IBM sitting within a rectangular emblem. IBM’s strategy with this logo release was to convey a sense of stability and responsibility to the brand’s consumers.
Aug 14, 2023 · IBM Logo Design History. 1889 - 1914. Before IBM even existed, there were two key players that came together to create what would eventually become the tech giant we know today: International Time Recording Company (ITRCo) and Computing Scale Company. Now, let's talk about the IBM logo design roots that can be traced back to 1889.
Jul 4, 2024 · How was the IBM logo created? Designer Paul Rand created the logo using traditional hand-drawing techniques. Rand aimed to connect digital technology to the brand’s logo design visually. In 1972, Rand introduced the eight-bar design to reflect IBM’s identity as a leader in technology and innovation.
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