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- Camelot has responded to declining sales by launching new products, such as Euromillions, with huge rollover jackpots, and Set for Life. where players can win £10,000 a month for 30 years. It has also sought out new markets with scratchcards and online instant win games, which give players a much greater chance of winning small amounts of cash.
www.bbc.com/news/uk-politics-58971257Coming for Camelot: The battle to land the UK's National Lottery
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As well as working hard to provide ongoing support for our games and sales channels over the course of the year, we carried out a huge amount of activity to continue to make The National Lottery brand more relevant and visible – and to better connect The National Lottery’s unique purpose with play.
Camelot’s marketing continued to perform strongly in 2022/23, with the Company maintaining the link between play and purpose, and building the long-term health of The National Lottery brand, as measured by its well-established brand positivity metric.
We’re recognised for selling National Lottery tickets in a socially responsible way – The National Lottery is ranked just 66th in the world in terms of per capita spend, despite being the seventh largest lottery in the world in terms of sales. (Source: La Fleur’s World Lottery Almanac 2023)
In March 2022 the Gambling commission announced that Camelot's National Lottery licence would not be renewed, and the franchise was awarded instead to Allwyn Entertainment Ltd, an international lottery operator owned by the Czech billionaire Karel Komárek. Camelot was held as the 'reserve applicant'.
Jul 9, 2021 · UK National Lottery operator Camelot has launched the lottery’s largest-ever brand campaign – a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game.
- Conor Porter
Camelot - the company that has run the UK's national lottery since it was launched - is in a battle to keep its licence. What is at stake for the millions of us who play the lottery every week...
Returns to society: In operating The National Lottery, Camelot generates, on average, over £30 million each week for National Lottery Good Causes. To date, National Lottery players have helped to raise over £45 billion for Good Cause projects – 65% more than government expectations at launch.
