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  1. Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.

  2. For basic data collection, follow the Google Tag Manager help center instructions to add the Google Analytics: GA4 Configuration tag using your Google Tag Manager account. After you're...

  3. Before you can start gathering data about your store, you need to have a Google Analytics account and create a Google Analytics 4 property. You can then set up Google Analytics 4 tags on your Shopify store, and link your Google Ads account to your Google Analytics account.

  4. When you link your Google Analytics property to a Google Ads account, you enable data to flow between products so you can do the following: Create Google Ads conversions based on your...

    • Create Your Google Analytics Account. Your GA account is how you’ll administer and manage your GA activities. However, before you can set one up, you’ll first need to sign in to your regular Google account (e.g.
    • Set Up Your Data Stream. The first time you access your GA4 dashboard, you will be prompted to set up a data stream. Essentially, this is a gateway into GA for the data that you collect from your site (which we’ll cover in the next step).
    • Start Collecting Data From Your Website. As mentioned, your data stream is the gateway into your GA4 portal. But to actually collect the data itself from your website and send it there, you need to add an Analytics tag — a small snippet of code — to your web pages.
    • Configure Your Setup. One of the biggest benefits of GA is that it allows you to customize your data collection and analysis to better reflect your business goals.
  5. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. If you already use Google Analytics all you need to do is click Admin > Create property to set up your brand new GA4 property.

  6. May 9, 2023 · Want to learn how to easily set up and install Google Analytics 4 (GA4) on your website? ...more. In this Google Analytics 4 tutorial, I walk you through how to creat...

    • 18 min
    • 55.3K
    • Mariah Magazine
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