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- In 1963, the Asquith brothers converted an old cinema, the Queens in Castleford, into a self-service supermarket. Another followed in the old indoor market at Edlington. Both stores traded under the name of 'Queens'. Their next store was a purpose-built supermarket in South Elmsall, a town in which Asda has a distribution centre to this day.
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Peter and Fred Asquith had opened and sold their first store, and retail is in their blood. In search of inspiration, they travelled to the USA to visit Piggly Wiggly, probably the world's first supermarket. The trip was a revelation that led to a revolution in retail.
Early years. The Asquith family were butchers based in Knottingley, Wakefield, West Yorkshire. In the 1920s, they expanded their business to seven butchers shops in the area. Their sons, Peter and Fred, later became founding members of Asda. [15]
Feb 3, 2024 · The company was created by brothers Peter and Fred Asquith who hailed from a family of butchers. Alongside the meat business, they expanded their reach by running a small grocery selection, which laid down the blueprint for the typical supermarket model we recognize today.
Mar 30, 2022 · Peter and Fred Asquith had inherited a small chain of butchers’ shops from their father but were more interested in experimenting with supermarket retailing. They had opened their first ‘Asquith’ supermarket near the bus station in Pontefract in 1958, followed by more successful ‘Queens’ supermarkets in Castleford (a conversion of an ...
- Genius Ideas
- The Pocket Tap
- Happy 100th
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- 2000 and Beyond: A Winning Streak
- Return of The Tap
When the Asquiths heard a soup firm was offering money orders for returned labels, they bought 1,000 tins and redeemed the labels. Then they sold the soup in-storeand passed on the discount directly to customers. The food-discounting revolution had arrived – and we’ve been delivering great deals ever since!
By the 1970s we’d expanded beyond our northern roots, with more than 30 stores nationwide. Then, in 1977, we hit on the ad campaign that would cement us as a household name – the ‘Pocket Tap’. It saw customers filling the aisles and quoting, ‘That’s Asda Price!’, while cheekily patting their bottoms – and it’s still loved today.
In 1981, our 100th supermarket was opened, followed by a fresh look for all stores in 1984 and a new head office in Leeds in 1988. Own-brand groceries now offered even better value, and in 1989, we set style trends, too. We asked fashion guru George Davies to design a range of clothing – and our much-loved George brandwas born.
Ever since our firstAsda Pharmacyopened in Harrogate in 1996, we’ve been passing on value to customers by offering free health checks and other services, including not-for-profit IVF medicines. That year also saw the start of Tickled Pink, our campaign to raise awareness and funds for breast cancer charities – more than £68 million so far.
The past two decades have seen us launch George Home, plus a 100-day satisfaction guaranteeacross most of our own-label clothes and homewares. Our commitment to value continued, and in 2017, at The Grocer Gold Awards, we were named the lowest-priced supermarket for the 20th year in a row.
Bringing us bang up to date, our cheeky yet iconic pocket tap is making a comeback. Feeling inspired to shop at Asda? Discover where your local store is.
Mar 10, 2022 · These brothers were called Peter and Fred Asquith. They created their first supermarket in the Queen’s Theatre in Castleford. In 1963, there was a newspaper advert about Queen’s Supermarket.
Jun 14, 2019 · The Asquith family were Knottingley based butchers in the 1920’s; their sons, Peter and Fred Asquith, the soon-to-become co-founders of Asda, opened their first store in Pontefract in 1958.
