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- His major breakthrough came after he became the first London bookmaker to take bets on individual courses of the Waterloo Cup, and in 1942 he turned a £5,000 profit, establishing him as a bookmaker of repute.
en.wikipedia.org/wiki/Joe_Coral
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Life After Joe’s Death. In September 1998, the sale of Coral to the Ladbroke Group was agreed by Bass, who stood to make £363 million in the process. The British government decided that it fell foul of the rules of the Monopolies and Mergers group, however, so the sale fell through.
Coral arranged a merger with another bookmaker, Mark Lane in 1971. By 1979, the company had become the Coral Leisure Group and had diversified to include a variety of other businesses, including casinos, hotels, restaurants, Pontins holiday camps, squash clubs, bingo clubs, and real estate.
Joe Coral landed a side job as a bookies runner and collected bets on their behalf. It led to a parting of the ways with the lamp making firm but also sowed the seeds for what was to become one of the largest bookmaking operations in the world.
Like many bookies of the time, Joe Coral ran both a legal and an illegal trade. The legitimate side of the business was greyhound racing and credit betting with cheques, where no ready money changed hands, but the most lucrative wing of his business was street betting.
Joe Coral began his bookmaking business in 1926 and, although primarily concerned with operating betting pitches at racecourses, together with his friend Tom Bradbury-Pratt, he ran speedway meetings at Harringay and opened a credit office in the West End of London in 1943.
Joe Coral was now a legally operating professional bookmaker, but he still managed to get into trouble with the law. He was fined £20 (about £1,500 today) for failing to register as a resident alien in the UK.
Nov 5, 2019 · 1945: Begins Advertising In The National Sporting Papers. Already having some experience in the advertising business, Joe Coral wasn’t about to miss out on the opportunity to both build the name of his company and reach new customers through press advertisements.
