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- You could say that it became Kamprad's life work to eliminate middlemen and transfer cost efficiencies to his customers. That was one of his earliest big insights that would later shape both IKEA's core concept and its culture - its operating system if you will.
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In 1976, Ingvar Kamprad published his vision and ideology in The Testament of a Furniture Dealer to keep the IKEA culture alive amongst leadership and staff.
But that’s not what Ingvar Kamprad did. His early life was full of inventiveness, love and imagination. In 1943 the IKEA adventure began, and the years that followed were packed with successes and disasters, hard work and a strong sense of family.
Getting it wrong and learning from your mistakes is a crucial part of the IKEA corporate culture today. But at the time, Ingvar was in tears on the way home from Gothenburg with several hundred pens he would have to sell at a loss.
IKEA was first registered as a trading company on the 28th of July, 1943 when Ingvar was just 17 years old. In his early years as an entrepreneur, Ingvar imported things like pens, watches and nylon stockings; adding furniture to the range in 1948. Dive into IKEA's full history at IKEA Museum.
Ingvar’s original idea to offer products with both a low price and good quality is alive and well to this very day and has become a cornerstone of the IKEA culture and identity. The flatpack revolution begins. High costs and damage rates when transporting furniture via mail order were constant thorns in Ingvar’s side.
According to a 2006 interview, Kamprad was then driving a 1993 Volvo 240, flew economy class, and encouraged IKEA employees to use both sides of a page when writing or printing. [30] He reportedly recycled tea bags and was known to keep the salt and pepper packets in restaurants. [8]
Jan 30, 2023 · This is the story of how Ingvar Kamprad, a 17-year-old farm boy from a rural village in Sweden, founded what would become a global furniture empire. The story of IKEA is filled with valuable lessons on entrepreneurship. Kamprad was extraordinarily young when he started thinking in business terms.
