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      • In addition to a bachelor’s degree program, USC Annenberg also offers two graduate degree programs in the field: an MA in public relations and advertising (PRA) and an online MS in public relations innovation, strategy and management (PRISM).
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  2. We will ensure you are ready to create integrated public relations campaigns that span paid, earned, shared and owned media types. You will learn to weave together storytelling with data intelligence while creating multi-platform content.

    • Curriculum

      Studies toward the Master of Arts in Public Relations and...

    • Class Profile

      View the class profile for the incoming class.

    • Learning Objectives

      Learning Objectives . Upon completion of the MA in Public...

    • Degree Specializations

      As an alternative to an MBA degree, this emphasis prepares...

    • MA

      The MA in Public Relations and Advertising provides students...

  3. At USC Annenberg, you will learn how to craft comprehensive public relations campaigns grounded in innovative multi-platform content and audience insight mining.

    • When Is The Application Deadline?
    • What Content Should Be in My Application Résumé?
    • What Content Should Be in My Personal Statement?
    • What Type of Writing Sample Is Required?
    • May I Submit Audio Or Video Content?
    • How Many Letters of Recommendation Are Needed and from Whom?
    • What Admission Test Scores Are Required?
    • What If English Is My Second Language?
    • Are English Classes Required?
    • What Financial Support Is available?

    The application deadline is November 15, 2024 for international applicants. The U.S. citizen and permanent resident application deadline is January 3, 2025 for admission and scholarship consideration. Admissions to the MA in Public Relations and Advertising is limited to the fall term only.

    List positions held, including internships, nature of work and dates of employment. Include academic and professional awards, honors, association memberships, subject matter expertise, language(s) other than English, and your familiarity with any research or communications technologies, i.e. software for design, audio/video production, blogging, da...

    The MA in Public Relations and Advertising provides students with applied knowledge and skills for a career in the greater communication space, including, but not limited to, public relations, advertising, digital communication, influencer relations, brand activations, corporate communications, etc. The admissions committee will include your respon...

    The writing sample may take various forms: a report for your organization, news releases for clients, articles or a series of blog posts, a set of substantial memos to your superiors successfully arguing for a particular position, or an academic paper for a college or university course. The writing sample may not exceed 10 pages. *OPTIONAL: Audio a...

    The submission of audio or video content is optional. Audio and video may be uploaded to the USC Graduate application in SlideRoom. Content must be solely created by you. You will access the SlideRoom application under the “Programs Materials” section of the UCS CAS application. In order to ensure that your USC and SlideRoom applications sync prope...

    Two online letters of recommendation are required and professional recommendations are expected. If you are a recent college/university graduate, submit one academic reference and one professional reference. You must provide recommenders’ names and e-mail addresses on the online application and they will receive online recommendation forms. Your re...

    All international student applicants whose native language is not English, are expected to demonstrate adequate English-language proficiency. To learn more about how to satisfy this requirement, click here. Test score results must be submitted electronically to USC andapplicant-issued results with photo must be uploaded to the online application.

    The USC Annenberg MA in Public Relations and Advertising is a very language-intensive program that requires excellent English-language skills. Only applicants who demonstrate the ability to speak and write in English on a professional level will be considered for admission. For that reason the graduate admission committee expects students to have s...

    Based on demonstrated English language proficiency, some international applicants may be required to complete a USC International Academy Intensive English Program before admission to the MA in Public Relations and Advertising. Visit http://www.international.usc.edufor more information.

    Departmental merit scholarships and fellowships are competitively awarded. All completed applications are considered for admission and departmental awards. The MA in Public Relations and Advertising is a Yellow Ribbon-designated degree program. All US citizens and permanent residents are urged to submit a FAFSA after the admission application deadl...

  4. Apr 23, 2024 · SC Annenberg’s public relations program has been named the 2024 PRWeek Outstanding Education Program. Widely regarded as the communications industry’s highest accolade, the PRWeek Awards were announced on March 14 in New York City.

  5. USC offers an online MS in Public Relations designed for the working professional. Earn your degree in 1 to 2 years.

  6. USC Annenberg’s Master of Science in Public Relations Innovation, Strategy and Management is ideal for professionals working in the field of public relations, who are looking to enhance their leadership skills and advance their careers.

  7. Understanding global creator culture. Using mobile technology for citizen journalism. Engaging diverse communities. Politics, polarization and purpose. Media and culture in Black social movements. A better news model. Watch Videos.

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