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Since its launch in 2013, TSB has used the slogan "Local banking for Britain" rather than "The bank that likes to say yes" slogan used by the former Trustee Savings Bank. TSB's launch advertising campaign featured a short film about the bank's founder Henry Duncan and was voiced by Patrick Stewart. [43]
2013 witnessed the most extraordinary event in British banking of our lifetime. To bring more competition to the UK banking market, the EU demanded nearly 5 million customers be carved out of LloydsTSB, and divested into a new brand. But before we could grow TSB and challenge the market, we had a
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More than 600 (630) branches have opened their doors serving more than 4.5 million customers that previously had accounts with Lloyds TSB. It is being sold as a “local bank” with a remit to help UK “communities and customers thrive ” by offering basic deposit and lending products and services.
Sep 12, 2013 · TSB has returned amid great fanfare under the slogan ‘welcome back to local banking’. The venerable name, swallowed up by Lloyds 18 years ago, is back on our High Streets to bring us more...
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Dec 7, 2021 · Of course, it was that slogan: ‘Welcome back to local banking’. You can imagine that any customers or small businesses who fell for the marketing and signed up to TSB for that pledge of...
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Sep 13, 2024 · Since its launch in 2013, TSB has used the slogan "Local banking for Britain" rather than "The bank that likes to say yes" slogan used by the former Trustee Savings Bank. TSB's launch advertising campaign featured a short film about the bank's founder Henry Duncan and was voiced by Patrick Stewart. [43] Locations
This case study describes how TSB, a new high-street bank created in the UK through divestment, successfully launched by focussing on building trust.
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