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  1. As Don Draper once said, “What you call love was invented by guys like me to sell nylons.” It wasn’t until people became economically independent that love (or emotions in general) became valued in society. Romance is an easy sell. We all enjoy seeing the hero get the girl. We enjoy seeing the happy ending.

  2. Feb 13, 2017 · Romance blossomed in nineteenth-century American culture. Both men and women were encouraged to express their most intimate thoughts in letters. High literacy rates and a reliable postal service facilitated romantic communication.

  3. Feb 13, 2020 · Romantic love, the long-term bonding between males and females, is unusual among mammals. We’re also unusual in forming long-term relationships with unrelated individuals (friendships). But ...

    • The Pair-Bonding Theory
    • The Peter Pan Theory
    • The Rosy Sunglasses Theory

    This is one of the most famous theories about romance's evolutionary purpose, though it's not without its controversies. In 1987, scientists Cindy Hazan and Phillip Shaver published a paper that put romance firmly in the practical camp. They said that romance was basically a form of "pair-bonding," designed to make humans attach to one another in a...

    Technically called the developmental-immaturity theory,this one's kind of awkward. It's a variation of attachment theory too, but it's a bit weirder. The theory goes that we're actually kind of childlike as a species; because humans are born without being fully independently developed so they can fit through the birth canal, we're much slower to re...

    That phrase comes from Professor Robin Dunbar and his book The Science Of Love, and it poses a slightly different view on what romance actually does.According to Dunbar, "it's the rosy sunglasses of romance that are needed to overcome our scruples and social reserve and give us the courage to get started". Romance, in other words, is Cupid being a ...

    • JR Thorpe
  4. Apr 17, 2011 · By the end of the 11th, and throughout the 12th centuries, when the poets of southern France invented 'l'amour courtois' (courtly love), love emerged as an essential theme in the relationships...

  5. Historically, the term romance originates with the medieval ideal of chivalry as set out in the literature of chivalric romance. People who experience little to no romantic attraction are referred to as aromantic .

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  7. romance, literary form, usually characterized by its treatment of chivalry, that came into being in France in the mid-12th century. It had antecedents in many prose works from classical antiquity (the so-called Greek romances), but as a distinctive genre it was developed in the context of the aristocratic courts of such patrons as Eleanor of ...

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