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Dec 29, 2022 · Looking back at 2022 event trends predictions, so much changed through the year. Just as before, the in-person, hybrid, and virtual events trends we predicted now will evolve through 2023. When you’re planning your strategy for the next six or 12 months, remember to stay receptive and agile. Keep your ear to the ground.
5) Innovative Strategies and Creativity. With tight budgets, an emphasis on experiences, and an increasing need to stand out from the competition, event organizers are having to get creative with their event strategies. In order to make sure events have maximum impact in 2023, event profs need to look into innovative ideas and event trends now.
Dec 5, 2022 · There will be more event professionals showing up as independent planners not tied to full-time roles. This is the continued trend of the great realization that we can set our terms and conditions in how we work. Mental health and sustainability will be the two top conversations in 2023 for the events industry.
- In-Person Events Dominate, but Virtual is Here to Stay. Undoubtedly, in-person events will be at the heart of most event and hospitality programmes in 2024.
- Venues Must Support Experience-First Events. As attendee expectations continue to rise, there’s added pressure for event organisers to find unique venues that can support immersive and interactive experiences.
- AI Experimentation Grows. AI was one of the hottest topics in the industry last year, and with good reason. The rise of generative AI tools like ChatGPT has provided event planners and marketers new ways to automate time-consuming tasks and focus on more creative and strategic endeavours.
- Finding New Ways to Reimagine Engagement. With attendees bombarded with more content than ever, event planners and marketers must find creative new ways to engage with their audiences.
Nov 22, 2022 · The events trends you need to know about in 2023. It’s not just the fashion industry that follows trends. Anyone who works in events can confirm that the sector works in similar cycles, fluctuating between what’s hot and what’s not. It’s something the world witnessed in painstaking clarity with the insurgence of the pandemic, which ...
We look at the top five event trends for marketers to look out for in 2023 – and how they can boost your marketing strategy. 1. Events are experiencing a digital transformation While in-person events are thriving post-pandemic, the sudden pivot to hosting events online during the pandemic greatly accelerated the digitisation of events. In ...
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Jan 9, 2023 · The trend toward immersive and experiential events is expected to continue into 2023, as attendees seek out events that are truly one-of-a-kind. 5. Digital-forward, in-person events are the new hybrid. Today’s in-person events are bringing technology and face-to-face interactions together to create a seamless and engaging experience.
