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  1. Jan 23, 2023 · The cleanrooms help advertisers and publishers share digital and offline data, like loyalty card information, in privacy-safe environments. InfoSum licenses technology called a data bunker...

  2. Jan 11, 2024 · These adtech predictions for 2024 collectively tackle a critical challenge facing advertisers: privacy-preserving personalization.

    • PRYNTD. PRYNTD is a media startup that is focused to embrace musicians. This startup pioneers an immersive mixed reality and wearables with a haptics platform, giving an opportunity to musicians to showcase their music and better engage with fans.
    • The Story Market. The Story Market developed a solution that helps creators and publishers analyze their own and competitors’ content via Natural Language Processing (NLP) and AI.
    • Pluto TV. Pluto TV is the leading free streaming television service. This media startup delivers hundreds of live linear channels and thousands of titles on-demand, hence consequently to the quality and diverse content they have, their global audience counts over 64 million monthly active users.
    • Fanatiz. Focused on sports, Fanatiz is another high-value streaming platform that broadcasts sporting events and channels online, on VOD, and live. This is one of the most promising media startups in 2022 since the users are already loving the fact that they can access the best sports content on all their screens and favorite devices.
  3. Dec 20, 2023 · The smart assistant delivers recommendations based on real-time media data tied to clinical outcomes, helping marketers target the right audiences with the right message. Microsoft is also working on new “copilots” for its advertising products, and Amazon will likely have a similar offering.

    • Are Media & Adtech startups helping publications and companies target information better?1
    • Are Media & Adtech startups helping publications and companies target information better?2
    • Are Media & Adtech startups helping publications and companies target information better?3
    • Are Media & Adtech startups helping publications and companies target information better?4
    • Are Media & Adtech startups helping publications and companies target information better?5
  4. BDMI has invested in companies like Memorable AI which predicts which ad is likely to deliver better performance for brands, and Barometer, which applies AI to focus on media quality and...

  5. Jan 12, 2024 · In 2024, ad tech will adapt dynamically with white-label software, evolving programmatic campaigns and tech integration and addressing industry challenges.

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  7. Jul 22, 2021 · Media and adtech startups are helping publications and companies target information better. Read more: 15 of the most promising digital advertising and media startups of 2021,...