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      • Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often using VR headsets. He said the existing brand could not "possibly represent everything that we're doing today, let alone in the future", and needed to change.
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  2. Oct 28, 2021 · The rebrand to Meta, announced by Zuckerberg today at the company’s annual Connect conference, has been a clandestine affair since he formally kicked off the project just over six months ago.

    • Alex Heath
  3. Oct 28, 2021 · Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

  4. Oct 28, 2021 · Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often...

  5. Oct 29, 2021 · Instead, Mr. Zuckerberg and his lieutenants cheerfully laid out their vision for the so-called metaverse, the immersive virtual environment that Facebook — which, as of Thursday, has been renamed...

    • What Is Meta?
    • Why Did Facebook Change Its Name to Meta?
    • Do You Think It Was A Good Decision to Rebrand as Meta?
    • Have Other Big Brands Ever Done This before?

    A founders letterwas sent out on 28 October when the rebranding was announced, with a focus on the idea that the company want to be known for more than the Facebook service. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen a...

    Kyla Lam, research analyst for ARVR/Wearables at IDC, told Trusted Reviews, while the letter makes sense it was also undeniably a reaction to whistleblower Frances Haugen’s ongoing testimonies against the firm. “I think there are several reasons why Facebook renamed itself as Meta. First, facing numerous allegations on privacy and safety, Facebook ...

    Tammy Parker, principal analyst at GlobalData, told Trusted Reviews while the move may not allay concerns about its security, the name could help Facebook grow. “Renaming Facebook as Meta Platforms, or Meta for short, is a positive and forward-looking move for the company as it puts the focus on the evolving metaverse concept of virtual communities...

    Parker told Trusted Reviews Facebook’s rebrand mirrors a similar move by Google in 2015. “This situation is much like Google renaming itself Alphabet in 2015 and making the Google operation into an Alphabet subsidiary, signalling to investors, advertisers and users that the overall company would be exploring new markets and revenue opportunities,” ...

  6. Oct 29, 2021 · The rebranding is part of the global company's big plan to develop a virtual world but critics say its an attempt to shift focus from recent controversies. Here's what we know about Facebook going ...

  7. Oct 28, 2021 · On Thursday, the social networking giant took an unmistakable step toward an overhaul, de-emphasizing Facebook’s name and rebranding itself as Meta. The change was accompanied by a new...

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