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- The Chinese search engine has a PPC ad tool similar to Google Ads called Tuiguang. The main difference with its competitor is that it does not work worldwide, only in certain Southeast Asian countries or with business addresses registered in China.
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May 30, 2023 · Similar to Google Ads, Baidu’s advertising product is called Baidu Tuiguang (百度推广）and it works on a Pay-per-Click System (PPC). This allows businesses to promote their products or services on Baidu through multiple ad formats including search ads, display ads, video ads, and more, and effectively reach their target audience.
Mar 25, 2024 · Baidu Tuiguang refers to Baidu's promotion platform where advertisers can create and manage their advertising campaigns, including text ads, display ads, and more. Baidu Wangmeng (百度网盟) Baidu's display network, boasting over 600,000 partner websites of all types of sectors and areas of interest.
Jun 16, 2023 · To set up a Baidu PPC account and tap into the vast Chinese market, you need to navigate the Baidu Tuiguang (百度推广) ad platform manager. It is a multi-step process that begins with registering an account and providing key company information.
- Baidu Tuiguang — Baidu’s PPC Management Platform
- Word of Caution – What This Guide Is Not
- Why Use Baidu Tuiguang?
- Baidu Account Setup
- Account Overview
- Account Components, Reports, and Tools
- Researching and Adding Keywords
- Adding Negative Keywords
- Keywords Report
- Changing Keyword Match Type
This is intended to be a basic guide to Baidu Tuiguang (百度推广), Baidu’s pay per click management platform. You can think of it as the Chinese equivalent of Google AdWords. While this guide won’t prepare you to manage a Baidu pay per click account with the efficiency and accuracy of an experienced professional, it will at least provide a basic overvi...
This guide is not an alternative to hiring a PPC professional. Even if you have years of experience with AdWords, Chinese language and cultural differences cannot be underestimated. Pay per click experts understand how their target audience thinks, which enables them to select suitable keywords, write highly-targeted ads, and create high-converting...
Baidu is the dominant player in the search engine market in China, accounting for 60% of the market share. To create keywords and ads, manage your budget, change your matching methods, add negative keywords—basically carry out any of the essential duties of PPC account management on Baidu—you must be able to use Baidu Tuiguang.
Setting up a Baidu account is a fairly extensive process in itself. In a word, Baidu requires any company that wants to setup an account to submit business documents, make website edits, and deposit a minimum of 900USD in the account, amongst other things. We provide this service if you need a little help. After your account is setup, you’ll receiv...
The first thing you see when you login is a basic overview of your account’s current situation: You can see the amount of money left, how many days of advertising can be sustained with the current amount of money, the daily budget, the target locations for the ads, and links to information about account structure (account, campaign, ad group, keywo...
Once you login and check the overall status of your account, you’ll want to select the 推广管理 (promotion management) tab to check specifics as well as update some of the key areas of your account. You can view information related to your campaign, ad groups, keywords, and ads. You can also make edits to various aspects of your account, such as where ...
After you click the keyword tool button you’ll be taken to this page: In the encircled area you can enter in the keyword you want to search. I’ve entered in the term “学英语”, or “study English.” The number on the right of the keyword represents its average daily search volume (calculated over the last 30 days), and the bar on the right is an estimate...
In the 搜索词报告 (search terms report) you’ll find useful information about what terms people are using to find your ads. For example, in the image below you can see that a web user searched “下载手机数据链接” (“download cell phone data link”) and was served an ad for the keyword “智能手机数据分析软件” (“smart phone data analysis software”). If you feel the search term ...
In the 数据报告, click the 关键词报告 link (see below) to produce a keywords report. In the keywords report you can glean valuable information about which keywords you’re spending the most money on, as well as CTRs, impressions, and average CPC. If a certain keyword is eating up a significant amount of your daily spending, it’s important to understand what ...
Go to the keywords (关键词) tab, select a keyword, and then select “修改匹配模式” (change match type). The options are broad match (广泛), phrase match (短语), and exact match (精确). Select the one you want and click 确定 (confirm).
Jan 27, 2015 · If you want to run PPC in China you need to use Baidu PPC platform Tuiguang. But what are the pros & cons of Tuiguang and how does it compare to AdWords?
Feb 22, 2024 · Baidu PPC, also recognized under various names such as 百度推广, Baidu Phoenix Nest, Baidu Ads, Baidu Adwords, Baidu SEM, and Baidu Tuiguang, represents Baidu's sophisticated pay-per-click advertising platform. Within this system, advertisers engage in competitive bidding for a selection of keywords.
Apr 27, 2023 · PPC (pay-per-click) and native ad advertising are one of the most effective ways to reach new customers on the internet via paid search. Baidu, the most popular search engine in China, offers a comprehensive and powerful PPC platform that can help you get your business in front of millions of potential customers.
