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  1. Either the ASU logo or an official ASU unit logo is the only graphic identity mark for all university campuses, units and endeavors. The logo must be included on all materials. Use of the ASU logo indicates agreement to abide by the university standards within the brand guide.

  2. ASU logos and brand marks. A logo is the simplest visual expression of the brand it represents. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand.

  3. Jun 8, 2024 · What is the Arizona State University logo? The logo consists of two parts: text and image. The text has a hand-drawn appearance. Behind the letter “S” is the sun, with rays extending to the letters “A” and “U.” The full name of the university is included.

    • Raster vs. vector graphics. Before we dive in to the file formats let’s clear up a few common terms regarding image files. Raster graphics or rasterized image files are “flat” files.
    • Transparency. Some image files support transparency, specifically transparent backgrounds. This is super useful when you want to put your logo on a background color other than pure white.
    • JPG. Joint Photographic Experts Group. Raster. No transparency. Best for web/digital. The jpg, or jpeg, is arguably the most commonly used image file format. It was designed by photographers for use with photographs and photo-like images, so it works best for images with smooth transitions between colors.
    • PNG. Portable Network Graphics. Raster. Transparency. Best for web/digital. PNG was developed to avoid a lawsuit regarding the licensing of GIF technology back in 1994.
  4. Oct 9, 2023 · Download top and best high-quality free Arizona State University (ASU) Logo PNG Transparent Images backgrounds available in various sizes. To view the full PNG size resolution click on any of the below image thumbnail.

  5. Feb 9, 2024 · Your logo’s primary file should be in a vector-based image format. Various file types serve specific purposes, such as employing compressed image formats to conserve space and bandwidth. Numerous file formats exist, each identifiable by its extension, such as .doc, .txt, .html, .gif, and .jpeg.

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  7. The PNG file format features lossless compression (smaller file size but the same quality). Its only disadvantage is that compressing the PNG requires a lot more computation, so the export process takes more time (hence “slow”). Interlace. Here is the difference between a normal (progressive) image and an interlaced one:

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