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Warner Bros. Discovery Global Themed Entertainment. Warner Bros. Discovery Global Brands and Experiences (formerly Warner Bros. Global Brands and Experiences, then Warner Bros. Global Brands and Franchises) is one of Warner Bros. Discovery 's major business segments and divisions. It was founded in September 2018.
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports ...
The following is a list of major assets that are owned by Warner Bros. Discovery. As of 2023, the company's assets are reported under three segements: Studios (which consists of the Warner Bros. film and television studios, alongside the company's consumer products, interactive entertainment, licensing and publishing divisions), Networks (which ...
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Warner Bros. Discovery Global Brands and Experiences (formerly Warner Bros. Global Brands and Experiences, then Warner Bros. Global Brands and Franchises) is one of Warner Bros. Discovery's major business segments and divisions. It was founded in September 2018.
In the late 1980s, Warner Bros. Recreational Enterprises was created due to a new partnership which was forming between them and Village Roadshow Theme Parks. It is responsible for the construction of Warner Bros. Movie World, former Warner Bros. park Warner Bros. Movie World Germany, as well as Parque Warner Madrid.
In September 2018, Pam Lifford, who originally ran the consumer products arm of the company, was promoted to head the newly created division Warner Bros. Global Brands and Experiences. The new division was created to oversee Warner Bros. Consumer Products, Warner Bros. Themed Entertainment, DC Entertainment, a newly created global franchise team for all Warner IP except for the Harry Potter/Wizarding World franchise and a newly created global franchise team for all Warner IP. The Wizarding World franchise would continued to be handled by Harry Potter Global Franchise Development president Josh Berger, who would continue to report to WB chairman/CEO Kevin Tsujihara. The creation of the new division was part of a new initiative to move Warner Bros. businesses and products closer to the customer than ever before. With the March 2019, WarnerMedia reorganization of its direct reporting units, Warner Bros. received consumer product responsibility from all WarnerMedia units.
In April 2022, following the merger of parent company WarnerMedia and Discovery, Inc., Discovery Global Enterprises (founded on September 17, 2008) and Discovery Consumer Products (founded on April 6, 2018) were merged into Warner Bros. Global Brands and Franchises. The division's theme parks unit was folded into Warner Bros. Themed Entertainment as the theme park attractions and the division's consumer products unit was folded into Warner Bros. Consumer Products.
Warner Bros. Discovery Global Consumer Products
Beginning in 1984, as Warner Bros. Consumer Products was created by Dan Romanelli to license the rights of the Warner Bros. library to other companies to make merchandise. When the 1989 Tim Burton Batman film was in production, WBCP became increasingly relevant. The merchandising campaign was the largest one in history to promote a feature film. Through WBCP licensing the rights to Batman, the studio made over $500 million through the merchandise alone. In 1998, when Warner Bros. sold their 49% stake in Six Flags, Warner Bros. Consumer Products, Inc. began licensing the characters of WB such as Bugs Bunny, Daffy Duck, Superman, Batman and Wonder Woman for use in the parks. Under Romanelli, Consumer Products oversaw the licensing of Warner Bros. properties, and Warner Bros. Studio Stores. Under Mr. Romanelli's guidance, Warner Bros. Consumer Products had grown from a small licensing enterprise to a multi-business powerhouse that included Warner Bros. Worldwide Licensing, Inc., Warner Bros. Studio Stores, Inc., wbstore.com, Worldwide Publishing, Warner Bros. Interactive Entertainment, Inc., Kids' WB! Music, WB Toys and the recently announced Live Events department. Romanelli announced he was stepping down June 20, 2006. Brad Globe who joined Consumer Products in February 2005 as the Executive Vice President was appointed to replace him. Brad Globe, who was made President in 2006, announced August 28, 2015, that he would be stepping down. Diane Nelson, President of DC Entertainment, took over in interim. In January 2016, it was announced by Nelson that Pam Lifford, would be the new President of Warner Bros. Consumer Products, replacing Globe. On March 16, 2016, it was announced by Lifford, that Disney veteran Soo Koo who was the North American Vice President of Creative for Fashion and Home at Disney Consumer Products and Disney Stores, was joining as the new CCO for Warner Bros. Consumer Products. In April 2022, following the merger of parent company WarnerMedia and Discovery, Inc., Discovery Consumer Products merged/folded into Warner Bros. Global Brands and Franchises and Warner Bros. Consumer Products.
Warner Bros. Discovery Global Themed Entertainment
The themed entertainment branch of Warner Bros. began in the early 1970s with the development of their first theme park Warner Bros. Jungle Habitat. The park opened to the public July 19, 1972. Located in West Milford, New Jersey, the 1,000 acre park was a wildlife preserve and drive through safari park. Under the leadership of President Rafael De La Sierra, the park saw over 500,000 guests in its first year. Although initially successful, the park failed to attract repeat visitors. In 1975 Warner Bros. proposed a $20 million expansion to the park. The city was divided on the expansion fearful that it would cause further congestion on the roadways. On November 2, 1976, the town narrowly voted against the park expansion. Following the vote Warner Bros. announced the closure of the park, and that they would sell off the land. It wasn't until the late 1980s when Warner Bros. began dabbling in the theme park industry again. Terry Semel President and Chief Operating Officer of Warner Bros. had a great working relationship with Graham Burke an executive from Village Roadshow. Together the two of them came up with the idea for a theme park on the Gold Coast of Australia. Since theme park veteran and former President of Disneyland was already employed with the company, Semel and Burke went to C. V. Wood with their idea. Once he was on board, Wood was appointed the President of the newly created Warner Bros. Recreational Enterprises to oversee the design, development and construction of the new park dubbed Warner Bros. Movie World. The new park opened June 3, 1991 after nearly two years of construction. The 415-acre (168 ha) park, which focused on the film industry was a massive success. Unfortunately, Wood died less than a year after the opening of the park. But advisor under Wood, Nicholas Winslow was appointed the new president. Due to the success of the first park, expansion became the overall goal and Winslow along with his team began scouting locations for more parks. In 1993, the perfect location was found in Germany with the former Bavaria Film Park in Bottrop-Kirchhellen, which had closed earlier that year. The site was selected for its high population, its convenient site access and the incentives given by the German government. At a press conference in December 1993, Warner Bros. announced its plans for the second Movie World park. The company went on to invested $250 million into the demolition of the old park and construction Warner Bros. Movie World Germany. The construction lasted roughly two years and the park's grand opening happened June 29, 1996. By the time Parque Warner Madrid was in development, TimeWarner decided they wanted to get out of all of their fixed asset businesses, i.e. their theme parks as well as their Warner Bros. Studio Store's. By 1999 Warner Bros. had shrunk Warner Bros. International Recreational Enterprises until it was nothing more than a division under Consumer Products. Six Flags went on to complete the construction of Parque Warner Madrid and operate it. Until 2004 when they sold their shares of the park to Warner Bros. It was announced May 2, 2016, that Peter Van Roden was appointed Senior Vice President of Warner Bros. Themed Entertainment. In April 2022, following the merger of parent company WarnerMedia and Discovery, Inc., the Discovery Destinations parks joined the theme park division.
Abandoned and misreported concepts
In the 1970s Warner Bros. and DC Comics had started planning a new theme park, The Amazing World of Superman. It was set to be built in Metropolis, Illinois, and was set to open in 1972. Unfortunately due to the gas embargo the plans fell through. In the 1990s under the leadership of Nicholas Winslow various locations were looked at for the possibility of building the next Warner Bros. Movie World Park. On February 13, 1996, at a press conference in London, England Winslow along with fellow executive Sandy Reisenbach represented Warner Bros. at the announcement of Warner Bros. Movie World England. At the time Recreational Enterprises was working with the Mills & Allen International group, the then-owner of regional television stations Anglia and Meridian Television, to develop the park. The project was projected to cost £225 million to develop the 150-acre site in Hillingdon and to build the new sound stages and attractions, it was estimated to create 3,000 jobs for the surrounding area. By the next day the project was being vigorously opposed by objectors, including three local Members of the U.K. Parliament from the Conservative Party. Plans for Movie World England were cancelled later that year with no large announcement. Later on in 1996, Winslow took a trip to Pudong, Shanghai to discuss building a park in China. However, things did not line up, with Warner Bros. slowing down their theme park division and the land being too expensive Warner Bros. Movie World Shanghai was abandoned. Later on Disney ended up buying the land for the Shanghai Disney Resort.
•The Wizarding World of Harry Potter, a chain of themed lands after Harry Potter
Jun 1, 2021 · New Name Announced by David Zaslav, CEO of Discovery, from Historic Warner Bros. Lot in Burbank, CA "Warner Bros. Discovery" Combines the Values and Attributes of the Near 100 Year Creative Heritage, Storytelling Excellence and Bold Risk Taking of Warner Bros. with the Discovery DNA of Authenticity, Exploration, Innovation and Quality Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) today ...
3 days ago · Warner Bros. Discovery reported its second-quarter 2024 earnings Wednesday, which included a $9.1 billion charge related to the devaluation of the company’s TV networks. The $9.1 billion ...
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Jan 4, 2021 · NEW YORK, Jan. 4, 2021 /PRNewswire/ -- discovery+, the definitive non-fiction, real-life subscription streaming service from Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK), is now live in the U.S. as the company announced major new distribution agreements that will make the product one of the most widely distributed streaming services at launch. discovery+ is available on the following ...
