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- A website builder helps you create, publish, and manage real estate websites. But why does that matter? Well, a real estate website acts as a digital storefront. It offers leads information about your properties, services, and the team behind everything. A well-designed real estate website can help establish trust and attract qualified leads.
www.xara.com/blog/best-real-estate-website-builders/9 Best Real Estate Website Builders in 2024 For Realtors | Xara
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Real estate website builders are often the perfect solution when it comes to building a web page. They simplify the process of creating, managing, and publishing websites. Once live, these websites act as digital storefronts, helping build trust, attract leads, and convert leads into clients.
We tested dozens of website builders to find the top services for real estate. See which have the best real estate templates, booking tools, and more. We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers.
- Ana Marković
- Wix has a wide selection of real estate-focused templates, as well as plenty of features that real estate websites need. For example, it allows you...
- Several of the builders in this article have free plans, like Wix and SITE123. However, their free plans have limited functionality that could hamp...
- An IDX system makes sure your real estate website stays connected to MLS (Multiple Listing Service), a database that contains the listing of all yo...
- In addition to real estate-oriented themes, WordPress.com lets you choose from hundreds of third-party plugins that can extend your site’s function...
- Agentfire: Best For Affordable Customization
- Placester: Best For Concierge Service
- Incom: Best For Value
- Easy Agent Pro: Best For Affordable Lead Generation
- Agent Image: Best For Luxury Market
- Real Geeks: Best For Affordable All-In-One
- Sierra Interactive: Best For High-End All-In-One
- Wix: Best For Diy Design
- Methodology: How I Chose The Best Real Estate Website Builders
- Your Take
Why I Chose AgentFire
Starting Monthly Prices 1. $149 + $500 setup fee AgentFire shines as a standout among the best real estate website builders, offering an affordable yet robust platform for real estate agents craving customization. Its extensive templates and tools allow agents to carve out a distinctive online presence without breaking the bank. Beyond aesthetics, AgentFire equips you with search engine optimization (SEO) prowess, built-in lead gen tools, and seamless integration capabilities, enabling you to...
What I Think Would Improve AgentFire
While AgentFire ranks highly among the best real estate website builders, its specialized focus on customization and design might not serve as a comprehensive all-in-one solution for lead generation, capturing, and nurturing. This limitation could challenge large teams and brokerages looking for a platform covering every lead lifecycle aspect. Alternative: Sierra Interactive might be a better option, offering a robust platform that excels in generating leads and provides sophisticated automat...
Why I Chose Placester
Starting Monthly Prices 1. DIY plan $79 (billed annually) Among the many real estate website builders out there, Placester sets itself apart with its unique Do It For Me (DIFM) concierge services, which is one of Placester’s biggest selling points. You won’t find this feature among other real estate website builders on this list. For the money, it’s hard to beat Placester’s high-end, lead-generating websites, especially if you’re paying for the maintenance and content. 1. Code-free site edito...
What I Think Would Improve Placester
Despite its strengths, Placester isn’t without flaws. The platform’s CRM is very basic, a limitation for those seeking a more sophisticated functionality. But Placester focuses on the websites and lets you choose your CRM with tons of integrations to choose the CRM you want. Placester also lacks customization in the DIY templates. They offer 30 templates with limited customization, fonts, and colors. Alternative: For Realtors looking for a higher degree of creative control, you might consider...
Why I Chose iNCOM
Starting Monthly Prices 1. $44.95 (billed annually) + $250 setup fee In the crowded field of real estate website builders, iNCOM stands out as a straightforward lead generation powerhouse. It packs a punch with its functionality without the steep price tag you might find with fancier platforms. If you’re a new agent just starting, this is a great option to get your real estate business up and running quickly. 1. Simple, easy-to-use templates:You don’t need to be tech-savvy to get started with...
What I Think Would Improve iNCOM
As I mentioned, the templates are limited, and practically no customization is available. While upgrading unlocks more templates, the scope remains narrow. Alternative: Agents seeking a more tailored web presence might find Easy Agent Pro a great alternative. Sure, it’s pricier than iNCOM, but the investment in Easy Agent Pro pays off with its sleek designs and optimized sites, perfect for teams looking to make a significant impact online at a reasonable cost.
Why I Chose Easy Agent Pro
Starting Monthly Prices 1. $179 + $199 activation fee Among real estate website builders, Easy Agent Pro (EAP) stands out for its lead generation powers. Even its basic plan packs a punch, including a website with IDX, a CRM, direct communication tools, plus a ton of apps to create a system that works for you. 1. SEO-optimized content:EAP doesn’t just give you a platform; it fuels your site with weekly content to keep it at the top of the search results. This commitment to SEO makes EAP a str...
What I Think Would Improve Easy Agent Pro
While EAP excels in attracting and capturing leads, it falls a bit short in the lead nurturing department. The platform’s basic tools for follow-up might leave some leads cooling off rather than warming up to your listings. Alternative: For those looking for more comprehensive lead management, integrating with a robust CRM such as Follow Up Boss or Wise Agent could fill the gap, offering the detailed nurturing missing from EAP. But Real Geeks might be a better all-in-one solution. It has supe...
Why I Chose Agent Image
Starting Monthly Prices 1. Custom pricing starting ~$1,500 Agent Image is renowned as the premier real estate website designer of luxury agents, especially those who are working the glittering, mega metropolises on either coast. If you’ve seen a broker killing it on a real estate reality show, chances are Agent Image designed their website, which is a testament to their position as the best real estate website builder for the luxury market. And, of course, the sites are stunning! So, if you w...
What I Think Would Improve Agent Image
I’m just going to say it: Agent Image is expensive! Like, really expensive! This is the website builder of the stars. All those agents on Million Dollar Listing? Yeah, they use Agent Image. Agent Image charges an arm and a leg forjust the websiteand doesn’t come with its own CRM. And, of course, there is no lead nurturing. Everything else is a la carte. But the websites are amazing! If you’re not an agent working in the luxury market or making millions of dollars, this is not the website buil...
Why I Chose Real Geeks
Starting Monthly Prices 1. $299 + $250 startup fee Real Geeks stands out not just as a real estate builders websites platform, but with the Real Geeks’ entry-level plan, you will get templates to build an IDX-enabled website quickly, the Real Geeks’ CRM, and access to their community-sourced library of email and text templates to create your drip campaigns. It’s a comprehensive package that’s hard to beat for the price, highlighting what is the best website builder for real estate for those o...
What I Think Would Improve Real Geeks
The biggest issue I see with Real Geeks is the lack of customization. You choose your template, add your logo and colors, and that’s really it unless you pay for the upgrade to have a designer customize it further. Alternative: If you want to control your website’s aesthetics, you can always DIY with Wix. It’s not a real estate-specific website builder, but it does allow you to build your site the way you want with code-less design elements.
Why I Chose Sierra Interactive
Starting Monthly Prices 1. $499.95 Sierra Interactive is the best real estate agent website builder for those managing a team or brokerage, providing a comprehensive solution. Sierra Interactive scores points with agents because it provides an all-in-one sales ecosystem—a powerful customer relationship management (CRM) system, expert lead generation tools, ad management, and stylish website designs, making it a standout among real estate website builders. 1. Integrated lead-generating website...
What I Think Would Improve Sierra Interactive
With all that Sierra Interactive offers, the cost of a sophisticated system like this is not inexpensive. It’s great for highly producing teams and brokerages, but it’s prohibitive for agents just starting. Alternative: If you want a lot of the same functionality that Sierra Interactive offers but can’t afford the price tag, you might try Real Geeks. I love Real Geeks’ features that rival the sleek Sierra Interactive package but at a fraction of the cost.
Why I Chose Wix
Starting Monthly Prices 1. Free plan available 2. Light plan $17 If I’m being honest, I’m a little biased toward Wix. I built my real estate websitewith Wix years ago and have gone on to build a few additional sites. I love it! It’s easy to use, you can build it out as complex or as simple as you want, and it’s extremely affordable. 1. Drag-and-drop codeless building:Building a website with Wix’s templates is super easy. Better yet, let its artificial intelligence (AI) help you start by answe...
What I Think Would Improve Wix
The only downside to using a platform like Wix is it’s not real estate specific. Some templates say they’re for real estate, but you won’t find all the cool bells and whistles as some other platforms on this list. And there is no IDX integration. That part is difficult to get around. Listingsare an important feature for home shoppers, and if your site doesn’t display them, visitors may click away. Alternative: If an affordable site with an IDX feed is something you can’t live without, you mig...
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After hours of researching dozens of website builders, particularly those marketing themselves specifically for real estate professionals, and evaluating each, we selected our top eight based on t...
Your real estate website should be your online storefront, attracting clients and generating solid leads. And it should highlight your local expertise. You have all the answers your future clients need to know. When considering websites for Realtors, this list is a great place to start. But there are tons of options out there. Choose the website bu...
- Real Estate Content Producer
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May 14, 2024 · We reviewed multiple website builders using a detailed methodology to help you find the 10 best website builders for real estate firms and agents.
- Most real estate website builders were designed with beginners in mind. This means you can use them to create a website, even if you have minimal t...
- When you’re launching your real estate venture, a free plan might make sense. But if you’re looking to scale in the near future or you consider you...
- Before you choose a real estate website builder, think about the stage of your business, your budget and your goals. If you’re a solo real estate a...
- Because most website builders offer cutting-edge technology, they are usually ahead of the curve when it comes to keeping their sites secure. They...
Apr 24, 2024 · How to Build a Real Estate Website. 1. Plan Your Real Estate Website. 2. Sign Up for a Website Builder. 3. Customize Your Real Estate Website. 4. Add Must-Have Features of a Real Estate Website. 5. Create Content for Your Real Estate Website. 6. Optimize for Local SEO. 7. Launch Your Real Estate Website. Real Estate Website FAQ.
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- Hostinger
Jul 3, 2024 · The 4 Real Estate Website Builders: Wix – For extensive real estate apps. Squarespace – For unmatched real estate templates. GoDaddy – For marketing your real estate properties. Shopify – For virtual reality tools in real estate. Best Real Estate Website Builders: Comparison Table.
Jun 27, 2024 · I personally spent hundreds of hours comparing and ranking the best real estate website builders based on a comprehensive look at features, integrations, IDX functionality, and price points. Here are the top real estate website builders to use to build your brand.
Customize fonts & colors. Choose from thousands of images & videos or use your own. Create the no-code landing page of your dreams in minutes and rake in the leads.
