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  1. Use a private browsing window to sign in. Learn more about using Guest mode. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking...

  2. Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

    • Overview
    • Basics | Set up and install Tag Manager
    • Basics | Set up the Google tag
    • Google Ads | Set up Conversion tracking and Remarketing
    • Google Analytics | Set up Google Analytics 4 events
    • Floodlight | Set up your Floodlight tags with Tag Manager
    • More tag set up guides | Get the most out of Google Tag Manager

    Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.

    Not sure if you should use Tag Manager? Learn more about tagging options.

    Basics| Set up and install Tag Manager

    Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites.

    Basics| Set up the Google tag

    The Google tag is the basis for measuring all Google products.

    Google Ads| Set up Conversion tracking and Remarketing

    Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager?

    Google Analytics| Set up Google Analytics 4 events

    Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.

    Floodlight| Set up your Floodlight tags with Tag Manager

    Tag Manager supports Floodlight Counter and Floodlight Sales tags.

    More tag set up guides| Get the most out of Google Tag Manager

    Tag Manager is your one-stop shop for all your tags- not just Google tags. See what else you can do:

    • Custom tags

    • Consent configuration

    • Conversion linker

    • Set up Universal Analytics

  3. Sign in to your Google Account. Learn how to create a Google Account. In Tag Manager, click the Accounts tab (top left), then select Create Account (top right). In the Account Setup...

  4. You can find your Google tag settings within Google Ads, Google Analytics, and Google Tag Manager. Log in to a product and follow the instructions to view your tag ID: Google Ads...

  5. Implement Google ads and analytics products with a single tag. Google Tag Manager helps make tag management simple, easy and reliable with tag management solutions that allow small...

  6. This article describes Google tag user roles and permissions, explains how user management works, and provides step-by-step instructions for adding, editing, and removing users. Before you...

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