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Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.
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Google Analytics lets you measure your advertising ROI as...
- For Small Businesses
Tag Manager. Manage all your tags without editing code....
- For Enterprises
Google Marketing Platform offers an enterprise analytics...
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Implement Google ads and analytics products with a single tag. Google Tag Manager helps make tag management simple, easy and reliable with tag management solutions that allow small...
- Overview
- Basics | Set up and install Tag Manager
- Basics | Set up the Google tag
- Google Ads | Set up Conversion tracking and Remarketing
- Google Analytics | Set up Google Analytics 4 events
- Floodlight | Set up your Floodlight tags with Tag Manager
- More tag set up guides | Get the most out of Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.
Not sure if you should use Tag Manager? Learn more about tagging options.
Basics| Set up and install Tag Manager
Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites.
Basics| Set up the Google tag
The Google tag is the basis for measuring all Google products.
Google Ads| Set up Conversion tracking and Remarketing
Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager?
Google Analytics| Set up Google Analytics 4 events
Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.
Floodlight| Set up your Floodlight tags with Tag Manager
Tag Manager supports Floodlight Counter and Floodlight Sales tags.
More tag set up guides| Get the most out of Google Tag Manager
Tag Manager is your one-stop shop for all your tags- not just Google tags. See what else you can do:
• Custom tags
• Consent configuration
• Conversion linker
• Set up Universal Analytics
Google Tag Manager lets you configure and deploy tags from Google products and third parties. What is a tag? Tags are segments of code provided by analytics, marketing, and support vendors...
Use a single Google tag across your entire website instead of managing multiple tags for different Google product accounts. Automatically measure page views, clicks, scrolls, and more in...
Install the Google tag on your website. To start measuring website and ads performance, you need to add the Google tag on every page of your website. Pick a product you use to set up the...
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Why should you use Tag Manager?
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or...