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  1. Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Start for...

    • Login

      Google Analytics lets you measure your advertising ROI as...

    • For Small Businesses

      Get free tools to make the most of your marketing, from site...

    • For Enterprises

      Tag Manager. Manage all your tags without editing code....

    • Resources

      Free and easy-to-use solutions for businesses of every size....

    • Benefits

      With Tag Manager, you can add or change your tags as needed....

    • Features

      Server-Side Tagging in Tag Manager allows you to move many...

  2. Google Tag Manager delivers simple, reliable, easily integrated tag management – for free. Start for free. See what’s in it for you. Increase your agility. Efficiently add and update your...

  3. Compare the features, capabilities and benefits of Google Tag Manager and Tag Manager 360 tools for enterprise users to decide which Google Tag Manager solution is right for you.

    • Overview
    • Basics | Set up and install Tag Manager
    • Basics | Set up the Google tag
    • Google Ads | Set up Conversion tracking and Remarketing
    • Google Analytics | Set up Google Analytics 4 events
    • Floodlight | Set up your Floodlight tags with Tag Manager
    • More tag set up guides | Get the most out of Google Tag Manager

    Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.

    Not sure if you should use Tag Manager? Learn more about tagging options.

    Basics| Set up and install Tag Manager

    Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites.

    Basics| Set up the Google tag

    The Google tag is the basis for measuring all Google products.

    Google Ads| Set up Conversion tracking and Remarketing

    Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager?

    Google Analytics| Set up Google Analytics 4 events

    Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.

    Floodlight| Set up your Floodlight tags with Tag Manager

    Tag Manager supports Floodlight Counter and Floodlight Sales tags.

    More tag set up guides| Get the most out of Google Tag Manager

    Tag Manager is your one-stop shop for all your tags- not just Google tags. See what else you can do:

    • Custom tags

    • Consent configuration

    • Conversion linker

    • Set up Universal Analytics

  4. Tag Assistant helps you make sure that your Google tags for Google Analytics, Google Ads, Tag Manager, and more are working correctly. Learn more about Tag Assistant.

  5. Google Tag Manager lets you configure and deploy tags from Google products and third parties. This article is for anyone who wants to set up Google Tag Manager for the first time and...

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  7. Use a single Google tag across your entire website instead of managing multiple tags for different Google product accounts. Automatically measure page views, clicks, scrolls, and more in...