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- A Quick Word About The User ID Feature in Google Analytics
- Why Should You Track Logins and Signups?
- There Is No Silver Bullet: The Login/Signup Tracking Method Depends on Your Site
- Method #2. Track When A Success Message Appears
- Method #3. Cooperate with Developers
- Other Possible Indicators That The User Has Just Logged In/Signed Up
- What Else Is Useful When You Track Logins and Signups?
- Naming Convention
- Final Words
This blog post will focus more on the logins and signups as events sent to Google Analytics. If you want to implement a user ID feature in GA, I have a separate guide dedicated just for that(it’s a long one but offers many options).
You might have more reasons to do this but here are the most common ones. #1. Ability to segment visitors who are already your users. Here’s a situation: you are trying to analyze how visitors are behaving on your website’s homepage. Unfortunately, the majority of them are not clicking on that almighty Signup now button. With login tracking, you co...
There is no standard out-of-the-box way to track logins or signups with Google Tag Manager. The method that you will choose depends on how the login/signup process works. Here are some of the methods.
If a GTM plugin is not available in your case, you might want to check this: maybe a success message is displayed on a screen when the user logs in or signs up? If yes, you could try to use the Element Visibility trigger in Google Tag Manager. I have a video tutorial where I show how to track forms with it. Use this video as an inspiration and appl...
When it comes to login tracking with Google Tag Manager, I usually cooperate with developers and ask them to push info to the Data Layer about the login or signup. If you’re more into video tutorials, you will find a step-by-step process below: Together with those data layer events, I also ask developers to pass more info, for example: 1. User ID 2...
The aforementioned methods are the most common (based on my experience). If none of them are possible in your project, try to be creative and also play a detective. You need to find a way how to identify that a visitor has just logged in (or signed up). Here are some ideas. 1. Idea #1. Maybe page URL (after the visitor signed up) is decorated with ...
This decision is up to you and also depends on how the login/signup works on a website. I won’t dive too much into details here. Instead, here are some raw ideas that you might find useful. 1. Authentication method. Signup with email address, signup with Google account, signup with Linkedin account, etc.) 2. Registration step. If the registration p...
If you are not familiar with naming conventions at all, I have an in-depth guide that you can find here. In general, there are no hard rules and the convention depends on your preferences + what is already being used/followed. The examples that you’ll find below are just for inspiration. They are not set in stone. Here are some examples of how you ...
And that was the general idea of how you can track logins and signups with Google Tag Manager and send that data to Google Analytics. Personally, I usually end up either using a plugin or cooperating with developers and asking them to push some data to the Data Layer. First, I play around with the login/registration process (in order to better unde...
This article describes Google tag user roles and permissions, explains how user management works, and provides step-by-step instructions for adding, editing, and removing users. Before you...
Google Tag Manager allows you to delegate access to other users at the account and container level. At the account level, users can be granted the ability to view or administer the account....
Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Start...
Official Google Tag Manager Help Center where you can find tips and tutorials on using Google Tag Manager and other answers to frequently asked questions.
A Tag Manager account represents the topmost level of organization. Typically, only one account is needed per company. A Tag Manager account contains one or more containers.
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