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  1. Sep 27, 2021 · TechCrunch+ provides advice and analysis to help startups. By joining, you can: Discover how successful startups operate through deep-dive interviews with founders and investors.

    • Travis Bernard

      Students can get access to TechCrunch+ at a discounted rate...

  2. Dec 6, 2020 · It’s easy to mock funding-round coverage: There are far more rounds than hands to write them, so the coverage is inherently partial; they are a poor milestone to use as a benchmark for growth; and...

    • 5 Key Questions in Our Pricing Strategy Framework
    • What to Do Before Creating Or Revising A Pricing Model
    • Essential Elements of Your Pricing Model
    • Two Measurement Nuances to Note

    Before we work with startups, it helps to understand where they’re at and where they’re going. Pricing models must address considerations from at least two different viewpoints. The stakeholders’ perspective: 1. Who are the stakeholders who create (or provide) value? 2. What is the value being created? 3. What are their alternatives? The business p...

    When founders attempt to release a new pricing model, they’re faced with many challenging questions: 1. How can innovative companies price their products in a completely new category? 2. How can companies be confident that optimizations to one side of their marketplace won’t negatively affect the other? 3. How does one create a pricing model that i...

    Pricing models are a series of rules that determine who pays what and when they pay. A good pricing model will effectively scale prices in proportion to the value that the product creates for its stakeholders, which is a proxy of the customers’ long-term willingness to pay. The foundation of your model is made up of a “value metric” and a “price-sc...

    No go-to-market strategy is complete without a measurement plan. The first step in any measurement plan is to align on the metric that should be optimized — let’s call it the target metric. We typically advise founders to: 1. Choose a primary target metric that measures growth efficiency. 2. Document hypotheses and questions about how to optimize y...

  3. Aug 25, 2014 · While there is no guarantee that TechCrunch will write about your startup, from my experience, if you follow these steps, you increase the chances of getting covered. Same approach applies...

    • Dennis Mink
  4. It is also important to find their editorial guidelines and discern whether they have specific startup coverage requirements. TechCrunch covers apps, consumer tech, fintech, greentech, hardware, media and entertainment, security, startups, transportation and venture.

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  6. May 27, 2021 · Whether you’re an early-stage startup or are just starting to put your business together, keeping track of the costs of running your business is key. Some startup costs are obvious, but others fly under the radar and tend to be overlooked.

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