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It is the capital and the most populous city of Niigata Prefecture, and one of the cities designated by government ordinance of Japan, located in the Chūbu region of Japan. It is the most populous city on the west coast of Honshu, and the second populous city in Chūbu region after Nagoya.
Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. Close. Niigata is known to produce some of the best rice in Japan.
- See the breathtaking Kiyotsu Gorge. Kiyotsu Gorge is known as one of Japan's Three Great Canyons, along with Kurobe Gorge in Toyama and Osugi Valley in Mie Prefecture.
- Gaze out at the Hoshitoge Rice Terraces. Paddies and terraced rice fields (called tanada) are carved into the mountains and valleys like staircases. The Hoshitoge Rice Terraces, located in Tokamachi, is is said to have one of the best views in the city.
- Visit Sado Island - Japan's 'Butterfly Island' Sado Island is a remote island located in the western part of Niigata Prefecture. There are various sightseeing spots on the island, including Toki-no-Mori Park, where you can see the “toki” (Japanese crested ibis), a bird which has been designated as a natural monument of Japan, as well as the Sado Kinzan gold mine ruins, which was discovered in 1601.
- Visit the Toki Forest Park! Toki Forest Park, on Sado Island, is a sanctuary that protects and breeds Toki birds, a national natural monument, with the aim of allowing them back into the wild.
Learn about Niigata Prefecture, a coastal region in the Chubu Region famous for rice, skiing, fireworks and hot springs. Find top destinations, attractions, hotels, flights and tours for your trip.
- The center of old and new. The Shinano River runs through the centre of Niigata. The six-arch Bandai Bridge , a symbol of the city and a designated national cultural asset, spans the centre of the city.
- Niigata and the sea. Life in Niigata City is closely tied to its coastal location on the Sea of Japan. To the north of Niigata City lies Sasagawanagare, a coastline section where beach lovers flock in the summertime.
- Rice is the local star. Niigata is proud of its rich variety of wonderful foods, especially seafood and rice. Inside Niigata Station is Ponshukan , a theme park of sake where you can sample some 110 different brands of the brew out of small vending machines.
- Enjoy the changing seasons. Although the area is famous for snow, springtime is especially beautiful in Niigata City. The most popular places to see cherry blossoms in the city are at Hakusan Park and Hakusan Shrine.
Niigata City has a long history as a port city, it is the most populated city in the prefecture, and is the largest coastal city along the Sea of Japan within the island of Honshu. The Shinano River, Japan’s longest river, also runs through the city, giving it the nickname ‘the city of water’.
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Niigata is a natural delight with ski resorts, rice terraces, beaches and sake. Learn about its local specialties, seasonal highlights and how to get there from Tokyo by bullet train.
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