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- As seen in films such as 1927’s The Jazz Singer, it establishes the basic motif of the Warner Bros. logo for the next 90 years: a shield with the initials “W.B.” stamped on it. Yet unlike future iterations, the original logo crushed the studio’s initials into the lower third of the shield, so as to reveal the company’s Burbank film studios.
www.fastcompany.com/3027046/the-surprising-design-history-of-the-warner-bros-logoThe Surprising History Of The Warner Bros. Logo - Fast Company
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Feb 28, 2014 · As seen in films such as 1927’s The Jazz Singer, it establishes the basic motif of the Warner Bros. logo for the next 90 years: a shield with the initials “W.B.” stamped on it. Yet unlike...
- 1923 – 1925
- 1925 – 1929
- 1929 – 1937
- 1934 – 1937
- 1937 – 1953
- 1948 – 1967
- 1953 – 1967, 1970 – 1972, 1985 – 2019
- 1967 – 1970
- 1970 – 1972
- 1972 – 1990
The personal identity mark of the film group appeared immediately in the year of its registration. It was just text arranged accordingly. Above was the name of the Warner Bros. company. The words were large – widening from the middle to the edge. Below was a line with the phrase “Classics of the Screen” in a standard serif font. The background was ...
After being renamed Warner Brothers Productions, the firm undertook the first redesign of its identity. It was during this period that the famous shield appeared, which has never disappeared from the emblem. He received the nickname, Brain Shield. The upper area of the interior space consisted of an image of the house in which the film studio was...
In 1929, the logo was introduced, where the abbreviated company name occupied the entire space of the shield, which received a double edging. The reason for the update of the emblem was another renaming of the studio – this time at Warner Bros. Pictures Inc. The text was high above the shield and had an arched shape. The words “WARNER BROS. PICTURE...
In parallel, there was another version of the logo – without the company’s name, with narrower letters, and with a separating sign between “W” and “B.” This emblem is nicknamed the Zooming WB Shield.
In 1937, a banner with the words “WARNER BROS. PICTURES INC. “The tape was located across the shield and ran in the middle from left to right. The designers expanded the shield itself and removed one edging line.
This logo has a wide border and ribbed surface formed by horizontal stripes on the shield. The letters were white, the shadows black.
The designers returned the double edging of the shield, and the interior was painted black. It has been redesigned for printing and uses on stationary media. Judging by the number of periods, he returned several times.
This version lacks the traditional abbreviation “WB.” Its place was taken by the sign “W7”, which reflects the merger of the Warner Brothers film company with Seven Arts.
This was the first time the emblem was colored. The shield was red, and the edges were yellow (two shades). The letters in the central part got the same color. The main element intersected an elongated rectangle with the full name of the movie studio. The inscription, like the abbreviation, was colored yellow-orange.
The emblem, proposed by designer Saul Bass, was not liked by anyone, so it received two nicknames at once: Big W and Worm. The logo did indeed depict the first letter from the name of the film company. It consisted of three separate pieces that resembled white sausages on a black background. By the way, the background was also incomprehensible – it...
- April 4, 1923
- warnerbros.com
- Burbank, California, US
Feb 9, 2012 · The original version of the logo already had a shield (it’s unclear why it was chosen) and the WB, but also a picture of the actual studio. 1929-1936. Here the picture of the studio has disappeared and the letters WB fill the whole shield. The text shows “WARNER BROS. PICTURES, Inc and The Vitaphone Corp. present” According to Wikipedia:
The Warner Bros. logo is the production logo appearing at the beginning and end of films released by Warner Bros. and their various production divisions. The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and...
Sep 28, 2012 · The company’s first logo was a shield with massive letters WB on it. The full company name, “A Warner Brothers Production”, was placed against a beautiful scenery. Logo evolution. In 1929, the letters expanded to the entire shield. However, the focus was shifted to the words beneath them.
Sep 24, 2012 · THE LOGO: The first Warner Bros. logo was seen in 1923, and featured the letters ‘WB’ on the bottom half of a shield. It wasn’t until 1937 that audiences saw some semblance of the logo...
The project updates the iconic “WB” shield and makes it the foundation of a comprehensive identity system, including a custom typeface inspired by the logo.
