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The following four color pairings are considered acceptable primary usage for the UC Berkeley logo: Berkeley Blue on white; White on Berkeley Blue; Berkeley Blue on California Gold; California Gold on Berkeley Blue; The Berkeley logo is an image, based on the UC Berkeley OS typeface.
Graphic elements and design templates. Structural, apertures, tessellations, prisms. (link is external) P re-designed templates: Tessellations. (link is external) Pre-designed templates: Apertures. (link is external) Tri-fold branded template. (link is external)
The Berkeley seal can also be used in one-color applications (in PMS 540), grayscale, and in black only (for black-and-white applications). Size. In order to maintain full legibility, never reproduce the seal at widths smaller than 1.25 inches (for print) or 215 pixels (for screen). There is no maximum size limit. Clear space.
Media in category "University of California, Berkeley logos". The following 31 files are in this category, out of 31 total. Berkeley Center for New Media.jpg 600 × 132; 44 KB. Berkeley College of Chemistry logo.svg 1,137 × 106; 13 KB.
May 7, 2024 · The main colors of the logo are California Gold (#FDB515) and Berkeley Blue (#003262). The palette is slightly different, with the gold color replaced by Medalist (#C4820E). Black and white options are also allowed.
The new brand visual identity includes updated graphic elements inspired by existing brand elements. These include an optimized version of the Berkeley seal, which can now be used in additional ways, including as a supergraphic, and other components pulled from aspects of the seal and Cal logo.
The Berkeley seal can also be used in one-color applications (in PMS 540), grayscale, and in black only (for black-and-white applications). Do not alter or recolor the Berkeley seal. Do not crop, rotate, screen, or obscure the Berkeley seal. Download the digital and print files here: Download.
