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By Verity Burns
published 11 October 2020
Should your next budget TV buy be a Cello TV?
(Image credit: Cello)
If you’ve been thinking about buying a new TV with a more humble price tag, Cello TVs may well have come up in your search. Rather than selling through the supermarkets like a lot of affordable TV manufacturers, this British brand tends to stock with popular online retailers like Amazon and eBay, and is also sold through mail order catalogues like Freemans, Grattan and JD Williams.
Cello makes a big selling point out of its British heritage, promising high production standards and stringent quality checks at every step. It also promises an industry-leading after-care service, including technical support, for absolute peace of mind when buying.
Considering much of its budget competition is manufactured abroad, many of Cello’s potential customers will likely feel some reassurance with the ability to speak directly with the manufacturer, in their own time zone, with any issues or concerns.
For this reason, it is a popular manufacturer with older customers, though of course it is bought by people of all ages.
The performance of Cello TVs can’t compete with the more expensive brands, but it isn’t supposed to. We’ve generally found Cello TVs to offer a middling performance at a pretty appropriate price. You won’t feel like you’re getting a bargain, but shouldn’t feel ripped off either.
Cello’s range aims to offer a TV for everyone, but tends to focus on areas that more mainstream manufacturers are leaving behind.
That means it currently only offers a single 4K TV for those who want it, with the majority of its range made up of Full HD and 720p sets – a largely underserved market in an age of 4K and 8K TVs.
Freeview Play is found on Cello TVs as standard – something you won’t find on new Samsung TVs, for one – along with Amazon Alexa integration and Android TV smarts. There are also some quirky options, like battery-powered TVs and TVs with built-in DVD players, to really help it stand out from the crowd.
That means if you’re looking for the latest and greatest technology or the very best in picture performance, Cello isn’t going to tick your boxes. Its only 4K TV currently on sale, the C5020DVB4K, doesn’t even offer HDR support, and while HDR is usually pretty poor on budget TVs, to not offer it at all feels like a bit of an oversight.
Things that you’re also likely to miss out on at this price are screen brightness, the wider colour gamut than you’d see on pricier sets, and advanced processing. Cello’s smart TV system has also been a bit of a disaster in TVs we’ve tested previously, but hopefully the introduction of Android TV in its more recent sets – as used by the likes of Sony and Philips – should help to improve that.
This most recent range goes from a 24-inch 720p set at about £165 to a 50-inch full HD option at £330, and if you’re keen on the added functionality of a smart TV, we would definitely suggest you consider one of these. They’ll offer you popular apps like Netflix, Prime Video, Disney Plus and most UK catch-up TV apps via Freeview Play, which is not bad at all.
Now you’re in the know about Cello as a brand, it’s time to see how it’s fared in our reviews.
We’ve tested a few sets over the years, at different sizes and budgets, but have picked out our most recent for you here. We’ll keep adding to this the more Cello TVs that we get in for testing, so you know where — if anywhere — your cash is best spent.
Cello Netgem smart TV
A very capable HD TV that’s seriously affordable. No, there’s no 4K resolution, HDR or the company’s most recent Android smart TV system, and the Alexa integration is far from perfect too. But if price is your number one priority it’s very much worth considering.
Cello P50ANSMT
A 4K TV with some considerable shortcomings. While the picture is sharp and relatively detailed at this price, its colours, brightness and upscaling aren’t anything to write home about, and the lack of HDR is frustrating too.
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