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1958
- In 1958, RCA Victor introduced to the world a new technology under the banner “Living Stereo.”
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Victor was an independent enterprise until 1929 when it was purchased by the Radio Corporation of America (RCA) and became the RCA Victor Division of the Radio Corporation of America until late 1968, when it was renamed RCA Records .
The Radio Corporation of America officially changed its name to the RCA Corporation; the RCA Victor Division was now known as RCA Records. The 'Victor' trademark now appeared only on the labels and album covers of RCA's regular popular record releases.
Jul 19, 2018 · In 1958, when the first stereo recordings were hitting the market, RCA Victor signed the Chicago Symphony Orchestra to its newest, most prestigious imprint, Living Stereo. The series was to be a showcase for the era’s classical stars: Van Cliburn and Arthur Rubinstein, Jascha Heifetz and Gregor Piatigorsky, Jussi Björling and Leontyne Price.
Nov 19, 2020 · In 1958, RCA Victor introduced to the world a new technology under the banner “Living Stereo.”. Focused at first on standard repertoire classical music, the vinyl imprint went all-in on high-fidelity listening, a movement enabled by stereophonic technology and innovations in sound reproduction.
In late 1945, RCA introduced vinyl 12" records to consumers as part of the RCA Victor Red Seal' De Luxe Edition line, following the release of similar V-disc releases for the military during WWII. RCA introduced Stereo 45 singles in 1958.
The RCA Victor Division was renamed RCA Records; the 'Victor' and 'Victrola' trademarks were no longer used on RCA consumer electronics. 'Victor' was now restricted to the labels and album covers of RCA's regular popular record releases, while the Nipper/"His Master's Voice" trademark was seen only on the album covers of Red Seal records.
The Early Days – 1920s to 1940s. Founded in 1919, RCA initially focused on the radio market and played a major role in the development and popularization of radio technology in the United States.