1995
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Biography. Claude Hopkins was born in Alexandria, Virginia, United States. [2] Historians differ in respect of the actual date of his birth. His parents were on the faculty of Howard University. [2] A talented stride piano player and arranger, he left home at the age of 21 to become a sideman with the Wilbur Sweatman Orchestra, but stayed less ...
Learn about Claude C. Hopkins, one of the greatest ad men who ever lived, who invented many concepts and methods of modern marketing. Read his biography, quotes, achievements and books on this web page.
Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids [1]. He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company. According to David Ogilvy, in 1907, at the age ...
Learn how Claude Hopkins (1866-1932) revolutionized advertising with his scientific approach, direct response marketing and brand image techniques. He wrote "Scientific Advertising" and worked for Lord & Thomas, creating campaigns for Quaker Oats, Pepsodent and more.
Jun 1, 1999 · Learn about Claude Hopkins, a major contributor to the development of early jazz and swing music. Find his biography, discography, videos, photos and more on All About Jazz.
David Ogilvy wrote an introduction to the 1960 edition of Scientific Advertising, published by Crown Publishing, New York. do with advertising until he has read this book seven times. It changed the course of my life.”. “Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938.
Learn about Claude Hopkins, the creator of "Reason-Why Advertising" and the father of modern testing. He revolutionized advertising with his campaigns for Quaker, Pepsodent and other brands.
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