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Adolf Dassler was a German cobbler, inventor, and businessman who founded the sportswear company Adidas. He was also the brother of Rudolf Dassler, founder of Puma, and a Nazi Party member during World War II.
- The Dasslers Hit The Ground Running
- Enter, The Sneaker Wars
- Life in Herzogenaurach, A Town of Two Brands
- The Legacy of Adolf Dassler, The Founder of Adidas
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The Dassler brothers first began sewing shoesin 1919 from the laundry room of their family home in Herzogenaurach, Germany. They called their company Sportfarbrik Gebrüder Dassler or Geda for short. By 1927 the company had expanded to 12 additional workers, forcing the pair to find bigger quarters. The company hummed along with outgoing Rudolf as t...
Unfortunately from here, the story of Adidas and Puma becomes one of fraternal resentment. While no one is totally sure what exactly happened between the Dassler brothers, there are theories. One rumor claims that Adolf had arranged for Rudolf to be called upon by the German Army in 1943 as a means of getting him out of the business. Other records ...
The schism between the two brothers, though, had grown so palpable that it literally split their hometown in two. Sportfarbrik Gebrüder Dassler was broken into two companies: Rudolf Dassler’s company “Puma” took the south bank of the Aurach river and Adolf Dassler’s company “Adidas” claimed the north. Nearly everyone in the small town was employed ...
Though both companies are giants in athleticwear, Adidas is said to have forever changed soccer. The brand introduced screw-in cleats, which debuted at the 1954 World Cup. Then, in the 1990s, Adidas launched the Predator cleat. Finally, the brand has been adapted for streetwear and is riding the current athleisurewear wave with ease. Puma, of cours...
Adolf Dassler was one of the two German brothers who created the iconic athleticwear brands Adidas and Puma. Learn about his life, his feud with his brother Rudolf, and his role in the 1936 Olympics and World War II.
Adolf Dassler was a German cobbler, inventor and entrepreneur who established one of the biggest sportswear companies in the world – Adidas. Before he founded Adidas, he had co-founded a sports shoe manufacturing company with his elder brother Rudolf Dassler.
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Why did Adolf Dassler create Adidas shoes?
Learn how Adolf Dassler, a sports-mad shoemaker in rural Germany, built one of the world’s most successful sports companies. Discover his vision, drive and creativity in designing and producing specialist sports shoes for athletes.
Learn about the life and work of Adolf Dassler, the inventor of specialized athletic shoes and the founder of Adidas. Discover his childhood, his brother Rudolf, his Olympic success, his marriage to Käthe and his legacy.
On August 18, 1949, Adi Dassler starts a new chapter at the age of 49, registering the ‘Adolf Dassler adidas Sportschuhfabrik’ and setting to work with 47 employees in the small town of Herzogenaurach. In the same year, he registers a shoe that features the soon-to-become-famous adidas 3-Stripes.
Learn about the life and work of Adi and Käthe Dassler, the founders of adidas, and their company's history and achievements. The timeline covers their personal milestones, historical events, sports events, and company milestones from 1900 to 1970.
