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Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). He got the idea following a post-World War II trip to the United States: He was impressed by the country's efficient, high-volume stores.
Our founder had a vision. Erling Persson wanted to make great fashion available and affordable to everyone and do this in the right way. From a single store in 1947 we became a family of brands offering fashion and design to customers worldwide. This is our story.
The business was established in 1947 by Erling Persson when he opened his first shop in Västerås, Sweden. The shop was called Hennes (Swedish for 'hers') and only sold women's clothing. Another store opened in Norway in 1964.
Nov 1, 2002 · Erling Persson, the founder of the fashion retailer Hennes & Mauritz, popular worldwide for its concept of ''disposable chic,'' died on Monday at his home here. He was 85. H&M has more than 800...
Oct 30, 2002 · Erling Persson, the founder of global fast-fashion phenomenon H&M, died in 2002 at 85. He started his career as a salesman and expanded his clothing chain to 14 countries, selling more than 500 million garments a year.
H&M Foundation is funded by the Stefan Persson family, founders of the H&M Group. It supports innovations and initiatives for a socially inclusive and planet positive textile industry.
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Erling Persson was the founder of H&M Group, a fashion company that offers great clothing, design, quality and sustainability at affordable prices. Learn about the group's vision, business, customer focus and sustainability goals.
